Speakers 2012
Privacy vs. Publicity Debate
“Privacy versus Publicity in the era of transparency.”
“Publicity versus Privacy in the era of transparency.”
Moderator
Communicating scientific breakthrough
“Innovations today - whose call is it: the government, science, or society?”
“Technological secrets. Can science be transparent?”
“Talent-hunting or head-stealing?”
“Science communications in Japan - an academic approach, before and after the 3.11 crisis.”
“Technological breakthrough – the dream is (already) alive.”
“How innovative is innovation communication?”
“Transparency vs. Ethics.”
“Communication of institutional changes in the innovations sector.”
Moderator
Communications Trends in 2012
“10 global Business & Comms trends that will matter in 2012.”
Latest trends for Communication Consultancies
“Today's professional demands to PR/Communications agencies.”
“It's the Diagnosis, Stupid (or how to pinpoint organizational problems).”
“Global vs. local Communication consultancies: a battle for attracting clients?”
“The challenge of Relevance.”
Moderator
Internal/Employee Communications Debate
“Who should run internal/employee comms – CEO, HR, PR or each employee?”
“Who should run internal/employee comms – CEO, HR, PR or each employee?”
Moderator
Communication associations' mission today
“Communication associations' mission today – to form a pros’ community or engage socially?”
“Professional ethics in the era of transparency and authenticity.”
“Today's external and internal mission of large communication associations.”
“The social impact and activities of large professional organisations.”
Special Guest in the final panel discussion
Moderator
Chief Communications Officer's Role
“Integrated corporate communications – pros & cons.”
“CCO's growing responsiblity today: Shaping the corporation's body & soul.”
Special Guest in the final panel discussion
Moderator
Online Marketing
“Create! How to design contagious ideas (and make the world a better place).”
Territorial Reputation management
“Building territorial reputation: The cases of Barcelona, Catalonia and Spain.”
“Strengthening national reputation by creating and promoting successful local brands.”
“Strengthening national reputation by creating and promoting successful local brands.”
Special Guest in the final panel discussion
Moderator
Media Communications
“Can machines make sense of what is hapening in the world?”
“Communicating for the lean-back medium.”
“Impacts of Social Media on the (News) Media Sector - Challenges and Opportunities.”
Moderator
Investor Relations Communication
“Best strategies for attracting funds for start-ups.”
“Buy or Sell? - the trader's viewpoint.”
Moderator
Virtual vs. Face-to-Face
“Virtual vs. Face-to-face communications in technology, networking, and management.”
Communication & Reputation management
“Chief Reputation Officer: Is effective communication enough for a good reputation?”
Corporate Communications
“Melding technology and traditional communication tools to create a cutting-edge organization.”
Case Study in Marketing
“The American Rom choco-bar: a product revival by challenging the national ego.”
Case Study in Social Media
“Social Customer Relationship Management.”
Case study in Crisis Communications
“The Emergency 2.0 Wiki - a free open source resource for social media use in crisis situations.”
