Communication on Top

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Programme 2018

Yanina Dubeykovskaya
General Director of the Global WCF Summit
President of the WCFA association

"Dear friends and colleagues,

Our Communication Forum's shift made at the time of its previous edition from the global village of Davos to the global capital  Geneva, proved truly successful!

We are on the right path, with the right resources, and with the right supporters!

Our Communication Forum’s uniqueness lies not only in its recently extended format, but also in the vibrant highlighting of each next level of development of the global communication industry and, most importantly, in revealing today's mission and new professional identity of the worldwide community of in-house or consultancy communicators! We have clearly declared that communication has become a key driver of development and humanity itself – intangible and non-material, yet manageable, it is the very resource that has the best efficiency and the true potential for positive future changes, especially in overcoming intolerance, conflicts or any differences!

So, quite naturally, WCF-Global 2018: "Communication Power" will be held again in Geneva, continuing with persistence and perseverance to tap on the most important topics of the Global Communication Agenda and striving to unite an even larger and more diverse family of experts, top-rated speakers and communication industry specialists for the sake of a better, more tolerant and strongly united world! You are welcome to join us!"

As a global community, WCF is responsible for:

  • • Formation of the Global Communication Agenda in 2018
  • • Developing integrated state communications, such as country branding
  • • Offering Win-Win solutions to all types of conflicts
  • • Fostering the growing influence of intangible assets, such as: reputation, trust, branding, and intensifying their impact on the development of countries and businesses
  • • Search for new money as an equivalent of social influence
  • • Development of a more social identity of business: social awareness, consciousness, responsibility
  • • Turning crisis into opportunities
  • • Focus on the individual and the task for personal development through all communication disciplines
  • • Development of creativity and revealing the innovation potential of different countries and communities
  • • Promotion of the modern forms of education and self-improvement
  • • Development of global communications, global communities and global culture
  • • Finding a Spokesperson for Humanity

Welcome to the WCF-Global in Geneva 2018!


20th March 2018

17:30 - 19:30

WCFA Association's Annual Assembly 2018!
(For WCFA members only!)

Venue: Beau-Rivage, 13 quai du Mont-Blanc
1201 Genève – Suisse,Tel: +41 22 716 66 66




• Association's agenda 2018 - voting and approval
• Board Elections 2018 - voting and approval

Dress code: business/smart/casual

20:00 - 23:00

Welcome Gala Dinner
(Optional: for all of the WCF's participants)

Venue: Beau-Rivage
13 quai du Mont-Blanc, 1201 Genève – Suisse
Tel: +41 22 716 66 66

Dress code: black-tie/gown or smart/formal

21st March 2018

9:00 - 9:30

WCF Global 2018: Communication Power!

Registration of the participants.
Venue: Rue de Saint-Jean 98, Geneva, GE 1201, Switzerland

9:30 - 9:50

Forum Moderator, Day 1:
Dr. Jon-Hans Coetzer,
Chief Academic Officer, EU Business School Group (Switzerland)


• Welcome speech.
Yanina Dubeykovskaya, WCF's General Director, WCFA association's President (Global)

9:50 - 10:40

Discussion: WCF - Agenda 2049?
Moderator: Paul Mackintosh, writer, Strategic Advisor at Capital Comms (Hungary)


Communication Research and Global Health Promotion.
Gary Kreps, Ph.D., FAAHB, Distinguished Professor, Department of Communication, Director of the Center for Health & Risk Communication, George Mason University (USA)
Gaming for social change (as a communicative tool).
Jessica Muhamad
, Ph.D., Assistant Professor of Communication, School of Communication, Florida State University (USA)
Trust as the currency for communications.
Dr. Gaya Gamhewage, World Health Organisation – Infectious Hazard Management & Risk Communications (Switzerland)

10:40 - 11:20

eubusinessschoolDiscussion: Leaders of the Future. Young Leadership Power.
Panel Partner and host of WCF-Global 2018: EU Business School Geneva!
Moderator: Dr. Suddha Chakravartti, Head of Research at EU Business School, Geneva (Switzerland)


Vuk Bjelajac, BBA student at EU Business School, employer, commercial pilot (ATPL), athlete and ambassador of sports and healthy life (Serbia)
Lea Katunarić, MBA student at EU Business School - International Marketing (Croatia)
Felix Hill, BBA student and Head of Sports at the Students' Board of EU Business School, former Royal Marine cadet (Monaco)
Elisabeth Sünder, part-timer at Philip Morris, Head of Marketing in the International Finance Student Association of Geneva, student in Business and Design and member of the Students' Board at  the EU Business School of Geneva (Switzerland)
Arnaud Frey, Entrepreneur, co-founder and director of Beeckon and Entourages, Geneva (Switzerland)

11:20 - 11:30

Presentation: "Media for All: Exploring Audiovisual Accessibility for deaf & blind people from Indian Communication perspective."
Ashay Sahasrabuddhe, Ph.D. research scholar at the University of Mumbai and Founder & CEO of Kintel Incomm Pvt Ltd. (India)

11:30 - 12:00

Coffee break & networking.

12:00 - 13:00

Turkey Promotion GroupDiscussion: The Power of Country Communications - Reputation, Soft Power, Branding.
Panel Partner: Turkey Promotion Group (TPG) > Promo-video: here
Moderator: Solly Moeng, Managing Director of DonValley Reputation Managers (South Africa)


• Culture: The True Brand of a Nation.
Her Excellency, Noura bint Mohammed Al Kaabi, Minister of Culture and Knowledge Development of the UAE
What makes a country brand? Falling into Lost in Communications.
Metehan Demir, Journalist, Turkey Promotion Group Communication Consultant (Turkey)
• Country reputation and corporate reputation: new challenges for global business.
Diego Gilardoni, Global Business and Communication Consultant, and Author (Switzerlnad)
• Get Branded - Stranded Managing Country's Image Opportunities & Risk.
Yogesh Joshi, President of the Association for Business Communicators (India)
• The importance of managing a country’s digital footprint.
Dave King, Founder and CEO of Digitalis (UK)

13:00 - 14:00

Lunch break & networking.

PRESS CONFERRENCE: The Power of Country Branding!
With: Turkey Promotion Group (TPG)

14:00 - 14:20

Keynote: "The Future of Learning - Education in Communication in the 21st Century."
Dr. Jon-Hans Coetzer,
Chief Academic Officer, EU Business School Group (Switzerland)

14:20 - 14:50

Panel: Why the Power of Ethics in Public Relations is of crucial importance today?
Moderator: Galina Panina, Coach of Public Speaking and Director PR-&-GR at Leroy Merlin (Russia)


• Ethics in PR.
Dan Hill, CEO of Hill Impact (USA)
• Why Bell Pottingre was expelled and what the industry must do next.
Francis Ingham, Director General of the UK Public Relations Consultants Association (PRCA), and Executive Director of the International Communications Consultancy Organisation - ICCO (UK).

14:50 - 15:30

Pitch your answer in 5 min! - Debates: PR is dead! > Long Live ...?
Half-an-hour debates followed by an interactive discussion with the audience.
Moderator: Serafima Gurova, founder and CEO of RODNYA Creative PR Studio (Russia)


• Impact Branding: Creating not only shareholders' profit, but also social & environmental value.
Gabor Hegyi, Founding Managing Director of Capital Communications (Hungary)
• Who is in the driver's seat?
Halim Abou Seif, Strategic Communications Consultant & Trainer, RADA Research & PR Co. (Egypt)
• The New Communication Space.
Sandeep Malavi
, Deputy Municipal Commissioner, PRO, Thane Municipal Corporation (India)

15:30 - 15:50

Keynote: Tips of the Tongue - The Nonnative English Speaker’s Guide to Mastering Public Speaking!
Deborah Grayson Riegel, Director of Learning at Boda Group, author of the book "Tips of the Tongue" (USA)





Special price for WCF attendees: 20 USD only!
+ Get your book with an autograph, at WCF!

15:50 - 16:20

Discussion: Social Media Influencers - Who? Why? How? Power in Direct Contact.
Moderator: Sean Gardner, Huffington Post's blogger and co-founder of "Twitter Powerhouses Series" (USA)


Serena Poon, Celebrity Chef, Wellness Expert and Entrepreneur (USA)
Eniola Harrison, Co-founder of Africa Communications Week (Belgium)

16:20 - 17:00

Coffee break & networking.
NB! > Changing rooms!

17:00 - 18:00

Networking in a group.
Participants introduce themselves to colleaques and share personal experience.

18:00 - 19:30

Cocktail gathering.
(Optional: for all of the WCF's participants)

Venue: Restaurant Cercle du Rhône
Same building as the WCF plenary sessions:
Rue de Saint-Jean 98, 1201 Genève, Switzerland; Tel: +41 58 715 32 71

Dress code: business/smart/casual

22nd March 2018

9:15 - 9:30

Best Communication Stories and Cases from 2017!

A day dedicated to the "Communication for Future" Davos Awards!
See more about the awards here.

Registration of the participants.
Venue: Domaine de Penthes (See Map)
18 chemin de l'Impératrice, 1292 Pregny, Geneve; tel: +41 22 734 4865

9:30 - 9:40

Forum Moderator Day 2:
Nurul Shamsuri
, Program Director of Yayasan JUWITA and Founder of Project Fearless (Malaysia)

9:40 - 10:00

Keynote: "Growing Reputation and Measuring Progress."
By the President of the Jury for Personal C4F Awards:
Catherine Hernandez-Blades, Senior Vice President, Chief Brand and Communications Officer, Aflac (USA)

10:00 - 11:00

C4F Awards Gala Ceremony 2018!
Awarding the winners in 12 corporate, 5 personal and 2 startup categories!

11:00 - 11:30

Coffee break & networking.

11:30 - 13:00

Best "Communication for Future" Award Showcases!
Showcases by C4F award-winners or short-listed nominees.

• We Create Wonderful Experiences.
Ma. Yolanda C. Crisanto, Senior Vice President, Corporate Communications of Globe Telecom (The Philippines)
• World Governance - A New Policy Landscape.
Lena Bäcker, Co-Founder and President at Good Government Affairs, Committee Member at UNEDUCH/United Nation, International top-relations, Global Goodwill Ambassador, UNEDUCH - Universal Education Charter, Central government administration, Stockholm (Sweden)
• KFC - The Size Doesn't Matter.
Serafima Gurova, founder and CEO of RODNYA Creative PR Studio (Russia)
• Financial Literacy Begins in the Family
Angela Gracheva
, Deputy Director General, SPN Communications (Russia)
• Help S2 Consultancy transform the understanding about fraud & corruption in Brazil.
Ariane Feijo, Founder of Otimifica Inbound PR, co-founder of Todo Mundo Precisa de um RP - TMPRP (Brazil)

13:00 - 14:00

Lunch break & networking.

14:00 - 14:30

Keynote: Content is King! - The effects of AI on content marketing.
Andrew Seibert, Managing Partner, Imprint (USA)

14:30 - 15:00

Keynote: How to support crisis management in developing countries in a time of complex threats and disasters?
Nicolas Mueller, former Head Federal Crisis Management Training, Swiss Federal Chancellery (Switzerland)

15:00 - 17:00

C4F Awards Winners' Party!
(Optional: for all of the WCF's participants)
Venue: Restaurant du Château de Penthes
18 chemin de l'Impératrice, 1292 Pregny, Geneve
tel: +41 22 734 4865

Dress code: business/smart/casual

See Map




See the detailed ENTRY TERMS for registration at the WCF Global in Geneva, 2018.
You can also BOOK & PAY ONLINE! << Early Bird expires on 31 Dec, 2017!

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26th-27th November,
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Video Davos

WCF Geneva Week 2017, Day 1

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