Communication on Top

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Programme 2017

Yanina Dubeykovskaya
General Director of the WCF summit
President of the WCFA association

"World Communication Forum’s uniqueness in 2017 lies not only in its extended format and its shift – from the global village of Davos, to the global capital, Geneva – but also in marking the higher level of development of the communication industry, in revealing the new professional identity of the worldwide communication community!

We can now clearly and unambiguously declare that, today, communication has become a key driver of human development and humanity itself – intangible and non-material, communication is the very resource that contains a true potential for positive future changes!"

As a global community, WCF is responsible for:

  • • Formation of the Global Communication Agenda
  • • Developing integrated state communications, such as country branding
  • • Offering Win-Win solutions to all types of conflicts
  • • Fostering the growing influence of intangible assets, such as: reputation, trust, branding, and intensifying their impact on the development of countries and businesses
  • • The search for new money as an equivalent of social influence
  • • Development of a more social identity of business: social awareness, consciousness
  • • Turning crisis into opportunities
  • • Focus on the individual and the task for personal development through all communication disciplines
  • • Development of creativity and revealing the innovation potential of different countries and communities
  • • Promotion of the modern forms of education and self-development
  • • Development of global communications, global communities, and global culture
  • • Finding a Spokesperson for Humanity

Welcome to WCF Geneva Week 2017!

13th March 2017

9:30 - 11:00

NB! DRAFT agenda for the WEEK! Final agenda will be available by the beginning of March, 2017.

GLOBAL TOUCH

 

A day dedicated to two of Geneva's global organizations:
• UN's Office in Geneva (UNOG)
• CERN enterprise


Free time till 11:00!

11:00 - 11:20

Please, arrange your transport to UN's Office in Geneva (UNOG)!
Public transport:

• Lines 8, 28, F, V and Z stop at "Appia"
• Lines 5 and 11 stop at "Nations"
• Tramway 15 Terminus "Nations"

11:20 - 12:30

NB! Arrival by 11:20 the latest, in order to be granted entry!
The guided tour starts at 11:30 sharp!
UN's Office in Geneva (UNOG)
What you see depends on UNOG's schedule of meetings:

• Human Rights and Alliance of Civilizations Room
Decorated by the famous artist Miquel Barcelò.
• Salle des Pas Perdus
Visible: the Armillary Sphere and the monument commemorating the conquest of outer space.
• Assembly Hall
Te largest room in the Palais des Nations.
• Council Chamber
Important historical negotiations have taken place here. Murals by José Maria Sert. (available irregularly)
• Gifts gallery
Presented by various countries to the United Nations Office at Geneva.

During the tour, the UNOG tour Guides will inform about the current activities of the United Nations.
They will also talk about the history of the Palais des Nations, former headquarters of the League of Nations.

NB! Visitors must enter at the Pregny Gate of the Palais des Nations at 14, avenue de la Paix.
Valid identity documents are required.

12:30 - 13:30

Free time.

13:30 - 13:45

Transfer to CERN.
Place of gathering for the transfer (to be confirmed).

13:45 - 14:00

Arrival at CERN. Reception of the group.
Video presentation held in Room 33|R-009.

14:00 - 16:15

Transport, followed by a guided tour.
Guided tour around CERN.

What are the great questions of contemporary physics? What is the Higgs Boson and what does it tell us about the origins of the Universe? What is the role of CERN, its focus and objectives? What are the experiments conducted on its premises?

Discover the mysteries of the Universe and the work of the world's biggest physics laboratory through this guided tour!


16:15 - 16:45

Communicating CERN.
Interaction with CERN's global communication team: ECO Group - Education, Communication & Outreach.

Presenters:

Ana Godinho, CERN's ECO Group Leader (Portugal)
James Gillies
, Strategic Planning & Evaluation at CERN (Switzerland)

16:45 - 17:00

Return transfer from CERN.
Place of final stop (to be confirmed).

18:30 - 20:30

WCFA Association's Assembly & Dinner!
(For WCFA members only!)
Venue: Royal Manotel Geneva
Rue de Lausanne 41-43 - 1201 Genève

• Agenda approval
• Board Elections
• Dinner

NB: Dinner is to be paid by each participant on the spot!

14th March 2017

9:00 - 9:20

GLOBAL ORGANIZATIONS & GOVERNMENT COMMUNICATIONS

Venue (to be specified).
Registration of attendees.

9:20 - 9:30

Official Opening of the WCFA's Geneva Week of Events 2017!
Welcome address.

9:30 - 10:30

Country branding. How to create communication assets of a state/country/nation/city?
Panel discussion with an interactive Q-&-A session at the end.
Moderator: Saurabh Kumar Uboweja, Founder, CEO & Director Brand Strategy at Brands of Desire (India)

Speakers:

Faith Muthambi, Minister of Communications of the Republic of South Africa
Yogesh Joshi, President of the ABCI association (India)
Olga Podoinitsyna, Member of the Board, VTB Capital (Russia)
Assel Kozhakova, DipM MCIM, Chartered Marketer, Founder & CEO of Red Point Kazakhstan

Interactive follow-up Branding Experts' Discussion, with two participants joining-in:

Vasily Dubeykovskiy, CEO of CityBranding (Russia)
Solly Moeng, Managing Director of DonValley (South Africa)

10:30 - 11:15

Communication & Public Diplomacy - two sides of the same coin?
Panel discussion with an interactive Q-&-A session at the end.
Moderator: Yogesh Joshi, President of the ABCI association (India)

Speakers:

Roman Vassilenko, Deputy Minister of Foreign Affairs Republic of Kazakhstan
Daniel Holtgen, Director of Communications, Spokesperson of the Secretary General, Council of Europe
Jennifer Stapper, Chief of the Communications Section at UN Volunteers (Germany)
H.E. Idriss Jazairy, Executive Director of the Geneva Centre for Human Rights Advancement and Global Dialogue, retired Ambassador who served at the Permanent Mission of Algeria to the UN's Office in Geneva (Switzerland)

11:15 - 11:45

Coffee break.

11:45 - 12:45

Global Communication VS Cross-Cultural Communication!
Panel discussion with an interactive Q-&-A session at the end.
Moderator: Kara Alaimo, Ph.D., Assistant Professor & Associate Chair - Department of Journalism, Media Studies, and Public Relations, Lawrence Herbert School of Communication, Hofstra University (USA)

Speakers:

Claudine Moore, International Award-Winning PR & Corporate Communications Consultant (USA, UK, the emerging markets)
Louise Nealon, co-founder, Callidus PR (Australia)
Dr. Rebecca Heino, Executive Director & Senior Lecturer: Communication division, School of Professional Studies at Columbia University (USA)
Doreen Jowi, Ph.D., Associate Professor of Organizational & Public Health Communication, Department of Communication Studies, College of Liberal Arts, Bloomsburg University of Pennsylvania (USA)
Olga Bereslavskaya, Ph.D., Founder of "Amazing Hong Kong" ("Amazing City Award"), Senior Investment Advisor at Qianhai Pacific World Assets Management Co.(Russia)

12:45 - 13:30

Can communication save lives?

Fire-side chat: Why should the world care about South Sudan?
Implications for the region. How should we communicate such crises to donors and influencers?

Mercy M. Kolok, Communication Officer, UNICEF South Sudan
Michael Bociurkiw, Journalist, writer and development professional, former spokesperson for the Organization for Security and Cooperation in Europe (OSCE) and UNICEF, TEDx speaker (Canada)

Dec 2016 marked three years since the start of a deadly civil war in South Sudan - the world's youngest nation. Tens of thousands have died (including at least 2000 children), and millions displaced. As in most conflicts and disasters, children are taking the brunt of the consequences. UNICEF reports 17,000 children have been forcibly recruited as child soldiers: 1,300 in 2016 alone. Incredibly, some get re-recruited, even after being placed into safe havens.
Having worked in emergencies such as Gaza, N. Nigeria and E. Ukraine, Michael describes what's happening in South Sudan as the forgotten children's catastrophe. Sadly, things are projected to get worse before they get better - with some regions nearing the brink of famine.

Discussion: Peace-making and Refugees - How can we communicate/share/influence this?

Gisella Lomax, Head of the Social Media Unit at UNHCR, the UN Refugee Agency (Switzerland)


13:30 - 14:30

Lunch.
Alternative option: a guided tour to UN's Office in Geneva (UNOG).

14:30 - 15:00

Trump VS Clinton social media campaigns: insiders' view
Debate and an interactive Q-&-A discussion with the audience.
Moderator & Speaker: Sean Gardner, Co-founder of Huffington Post's "Twitter Powerhouses Series" (USA)

Debaters:

Trump's SM campaign
Kara Alaimo, Ph.D.
, Author of 5 articles on Trump's SM strategy, Assistant Professor & Associate Chair - Department of Journalism, Media Studies, and Public Relations, Lawrence Herbert School of Communication, Hofstra University (USA)
Clinton's SM campaign
Elianne Ramos
, Former Latino Digital Coalitions Desk, Hillary Clinton Campaign Principal and CEO - Speak Hispanic Communications, Founder of Border Kids Relief Project (USA)

15:30 - 16:30

Social media strategies for Global organizations. How to engage the globe?
Panel discussion with an interactive Q-&-A session at the end.
Moderator: Franky Saegerman, Head, Digital Insights – NATO Public Diplomacy Division (Belgium)

Speakers:

• Can social media bridge the gender gap?
Lina Duque, Social Media Strategist, Advisor, International Speaker and University Lecturer (Canada)
Are you ready to manage a Data Breach Crisis Communication?
Lorenzo Brufani, Owner and General Manager of Competence Communication (Italy)
Sari Setiogi, Head of Social Media & Media Monitoring, Department of Communications, Director-General's Office, World Health Organization (Switzerland)
Michael Grabner, CEOof Rocket Media Communications™ GmbH (Austria)

16:30 - 17:00

Coffee break.

17:00 - 17:30

The Global Leader.
A public interview with Korhan Kurdoglu, Chairman of the Executive Board of ATA Holding (Turkey)
Including a follow-up discussion with the audience.
Interviewer: Rasha Goel, International Correspondent, TV Host, Emmy Nominated Producer, Actress (USA)

17:30 - 18:15

What happens in modern Politics & Elections, or: Caligula's Horse (not the band!)
Panel partner: CoreStone (Ukraine)
Communications-Media-Engagement analysis.
Interactive discussion and a Q-&-A session with the audience.
Moderator: Gianni Catafamo, CEO of One Wedge, Web 3.0 evangelist, cc:catalfamo (Italy)

Speakers:

Evgeniya Bliznyuk, Director and co-founder of CoreStone, Advisor at the Presidential Administration (Ukraine)
Michael Bociurkiw, Journalist, writer and development professional, spokesperson for the OSCE Special Monitoring Mission in Ukraine, TEDx speaker, former spokesperson for UNICEF (Canada)
Nurul Shamsuri, Program Director, Information and Communication Secretariat at Wanita UMNO & Yayasan Juwita, Founder of Project Fearless (Malaysia)
David Gallagher, President, Growth and Development, International, Omnicom Public Relations Group (UK)

18:15 - 18:30

Round-up of the day.

19:30 - 22:30

C4F Awards Ceremony.
Venue: Beau-Rivage
13 quai du Mont-Blanc, 1201 Genève – Suisse 
Tel: +41 22 716 66 66
Dress code: black-tie/evening dress or smart/formal.

 

Welcome cocktail.
Gala dinner and awards ceremony.
Winners’ showcases.

15th March 2017

9:00 - 9:20

GLOBAL COMPANIES & BUSINESS DEVELOPMENT

Sustainable development and strategies in business and society!

Venue (to be specified).

Registrations of attendees.

9:20 - 9:30

Official opening of the day.
Welcome address.

9:30 - 10:15

Welcome to a better world: more Social, more Connected, more Trustful!
Half-a-day plenary conference.

Opening Keynote:

This Blue Planet: Preserving & Sustaining a Healthy Earth.
Alexandra Cousteau, a National Geographic Emerging Explorer, filmmaker and globally recognized advocate on water issues, Senior Adviser of Oceana and member of the Advisory Council for the Pacific Institute (USA, Germany)
Q-&-A session moderated by Gabor Hegyi, Founding Managing Director of Capital Communications (Hungary)

10:15 - 11:00

Corporate Social Responsibility (CSR) in today’s open, digital world.
Panel discussion with an interactive Q-&-A session at the end.

Speakers:

Rupa Dash, Co-Founder & CEO of World Woman Foundation and Dash Global Media (USA)
Sujit Patil, VP & Head of Corporate Communications, Godrej Industries Limited & Associated Co-s (India)
Donald Liphoko, Acting Director-General / GSIS, Ministry of Communications (South Africa)

11:00 - 11:30

Coffee break.

11:30 - 12:15

Showcases - Corporate Social Responsibility (CSR).
Two corporate show-cases, with a Q-&-A session at the end.

12:15 - 12:30

Special presentation.
PR Museum - the one and only!
Presentation about the International Museum of Public Relations at Baruch College CUNY (USA).
Maren Scheffler, Communication Officer - Europe, the International Museum of Public Relations (Netherlands)

12:30 - 13:30

Lunch break.

13:30 - 14:30

New money and new currency of social evaluation.
Panel discussion with an interactive Q-&-A session at the end.
A really interesting field, the details of which are still unfamiliar not only to the WCF public, but also to a great number of communication experts worldwide, all of whom seek to develop their services and gain new markets via the right technology, platform, or application offered for this purpose!
Panel leader: Amos Meiri, Co-Founder & CEO at Colu (Israel)

Speakers:

Gabriel Abed, Co-Founder & CEO, Bitt.com (Barbados Islands)
The role of blockchain in digitizing cash.
Michele Mandelli
, Senior Executive, Monitor Deloitte Strategy Consulting (Italy)
Cryptocurrencies are very similar to cash (anonymous bearer instrument). That’s why blockchain can really help digitize cash; in fact, in the fiat realm blockchain seems pretty bad at replacing actual eMoney for banked users, but it could improve the 'cash experience' for both banked & unbanked users. ECB + various SIFIs are exploring this.

14:30 - 15:30

Media: who shapes & verifies the global agenda?
Fake News, Fake Trust & Fake Influence.
Panel discussion with an interactive Q-&-A session at the end.
Moderator: Werner Bartl, Correspondent, EU news channels, Vienna (Austria)

"All I know is what's on the Internet," said Donald Trump, as it became evident that the video he tweeted of a man attempting to rush the stage at one of his rallies and reported to be connected to the terrorist group ISIS, was actually a hoax. What is on the internet today is increasingly false, fabricated and misleading. The recent US elections prove that false news today has reached troubling proportions. China has also called for greater regulations of the Internet because of the influence of fake news in elections. Google and Facebook are looking to weed such sites out and Oxford Dictionaries have driven home the problem by naming it 'Post-truth', the 2016 word-of-the-year. As fake news websites rise and become a major source of influence, traditional media houses are facing a major challenge and existential crisis. Should only technology companies be left to deal with this problem? How should media and the communication community respond to such an unprecedented situation?

Speakers:

Ibrahim Eren, Deputy General Director of TRT-Turkish Radio and Television Corporation (Turkey)
Jimmy Leach, journalist, leading digital consultant - former head of communications for the Prime Minister’s Office in Downing Street and head of digital diplomacy at the Foreign & Commonwealth Office - and columnist at IBTimes (UK)
• How do post-truth and fake news change our reality?
Serafima Gurova
, founder and CEO of RODNYA Creative PR Studio (Russia)
Pranbihanga Borpuzari, Associate Editor at Economic Times Online (India)

15:30 - 16:00

Coffee break.

16:00 - 16:30

WCF Around The World!
Highlights of Regional WCFs in 2016 and promotion of a Regional WCF in 2017.

● WCF | Kyiv, Ukraine, 2016
Iryna Zolotarevych, Head of PR & GR Services at AGAMA Communications (Ukraine)

● WCF| Łódź, Poland, 2016
Dymitr Romanowski, Co-founder and CEO of The Story digital branding agency (Poland)

● WCF | Istanbul, Turkey, 2016
Prof. Dr. Ali Murat Vural, Executive Board Member and Coordinator at Bersay Communications (Turkey)

● WCF | Yerevan, Armenia, 2017
Tatevik Pirumyan
, Executive Director of APRA - the Armenian Public Relations Association (Armenia)

16:30 - 17:00

Real-life storytelling: shared by a leading expert!
Keynote focused on a global expert's personal experience:
"How I managed the Social Media Chaos."
Maxim Behar, ICCO President, CEO of M3 Communications Group, Inc. (Bulgaria)

17:00 - 18:00

Blind Insight Session.
Interactive participation of consulting experts and corporate representatives of companies.
Corporate reps meet face-to-face Agency reps, challenging the latter with a real corporate business problem in a brainstorming fire-chat, trying to generate quick insight. The agency reps try to offer a creative and effective solution to the case presented. The corporate reps share publicly which strategy is the best and which agency is the most appropriate as a potential partner for their corporate business.
Moderator: Ksenia Trifonova, VP Business Development, CROS Public Relations & Public Affairs (Russia)

Corporate representatives:

Sherwet Kafafy, former Marketing and Communication Director at TAQA Arabia (Egypt)
Donald Liphoko, Acting Director-General / GSIS, Ministry of Communications (South Africa)

Agency representatives:

Nitin Mantri, Avian Media's CEO & Business Partner, Founder & Director of Chase India, PRCAI President (India)

19:30 - 21:30

Optional event. (BOOK ONLINE!)

Women Influence Community (WIC)
Project Inauguration & Dinner!

Venue: Royal Manotel Geneva
Rue de Lausanne 41-43 - 1201, Genève

Special occasion - launching of the WIC project - for all interested in the key ways for women's influence on today's development of humanity and the world.

"The Six Ways of Women's Influence."
Yanina Dubeykovskaya, WCFDavos General Director, President of the WCFA in Switzerland
"Female Protagonist Driving the Global Economy."
Rupa Dash
, Co-Founder & CEO of World Woman Foundation and Dash Global Media (USA)

16th March 2017

9:00 - 9:20

CREATIVITY - TECHNOLOGY - STARTUP ECOSYSTEMS:
IS THERE A LIMIT?

Venue (to be confirmed)
Registration of attendees.

Producer of the Day:
Sukruti Narayanan, WCF Organizing Team Member (India)

 

 

 

Special demonstration: morning Tai-Chi practice!
Yanina Dubeykovskaya, WCFDavos General Director, President of the WCFA in Switzerland

9:20 - 9:30

Official opening of the day.
Welcome address.

9:30 - 10:00

How to rise startups' survival rate? See the potential where no-one sees it!
Panel discussion with an interactive Q-&-A session at the end.

Speakers:

Dipti Gore, CEO and Founder, Techstory Media Private Limited, Fireup Inc (USA)
StartUp's DNS.
Sergey Skripnikov, Head of Communication at the Internet Initiatives Development Fund - IIDF (Russia)
• First-time CEOs & importance of Mentors. The value of VCs beyond just intros - what to look for?
Amos Meiri
, Co-Founder & CEO at Colu (Israel)

10:00 - 10:30

Keynote presentation.
The Evolution of Communication With AI and VR.
Naomi Assaraf, CMO and co-founder of cloudHQ (USA)

10:30 - 11:00

How to find the best  StartUp strategy for development?
Panel discussion with an interactive Q-&-A session at the end.
Òhe Strategies that Don't Work.
Alex Mann, CEO of the ThinKing (Austria)
Ryan Baird, Associate at GWC Innovator Fund, Global Startup Manager at G-Startup Worldwide (USA)

11:00 - 11:30

Coffee break.

11:30 - 13:00

StartUp Presentations.
6 short-listed SU showcases in two C4F Award categories: "Talent of the Future", "Idea of the future".

13:00 - 14:00

Lunch break.

14:00 - 14:30

Keynote presentation.
What's going on in Artificial Intelligence?
Scott Fahlman, Research Professor at Carnegie Mellon University, also known as the "Father" of the smiley emoticon (USA)

14:30 - 15:30

Science Communications & the role of Scientists in today's world.
Round table.
Moderator: Alexander Potapov, Deputy CEO and Managing Director at RVC (Russia)

Speakers:

Scott Fahlman, Research Professor at Carnegie Mellon University, also known as the "Father" of the smiley emoticon (USA)
Dicran Babayantz, Head of Marketing and Communications at Value Transformation Services (Italy).

15:30 - 16:00

Startup Presentations.
2 SU presentations + mentors' evaluation as a final discussion.

16:00 - 16:30

Coffee break.

16:30 - 17:30

Startup, Ideas & Implementation - key communication strategies.
Panel discussion with an interactive Q-&-A session at the end.

Speakers:

Storytelling for Innovators and Disruptors.
Susan Lindner, CEO and Founder of Emerging Media (USA)
It's not all about the money - Why should VCs start thinking about marketing?
Avigail Levinå, Head of Marketing at Aleph (Israel)

17th March 2017

9:00 - 9:20

GLOBAL EDUCATION FOR GLOBAL CITIZENS

Venue: GLION Institute of Higher Education
Route de Glion 111, 1823 Glion sur Montreux


Registration of participants.

9:20 - 9:30

Official opening of the day.
Welcome address:
Dr. Jon-Hans Coetzer, Chief Academic Officer at the Glion Institute of Higher Education (Switzerland)

9:30 - 10:30

Global Education for Global People.
Panel discussion with an interactive Q-&-A session at the end.
Moderator: Galina Panina, PR Director & Manager External Communications at Leroy Merlin (Russia)

Speakers:

Fabienne Rollandin, Executive Director External Relations, Glion Institute of Higher Education (Switzerland)
• What Science Writers and Communicators Need to Know?
Scott Fahlman, Research Professor at Carnegie Mellon University, also known as the "Father" of the smiley emoticon (USA)
Digital Dialogue of Civilizations.
Àn internet-based exchange program - between five intercultural, differentiated universities and stakeholders - about the societal consequences of digitization.
Prof. Dr. Jens Wendland, Cultural and Media Science specialist, Lecturer at University of the Arts and Humboldt University - Berlin (Germany)

10:30 - 11:30

Who is the Communication Professional of the Future?
Panel discussion with an interactive Q-&-A session at the end.
Moderator: Sofia Paskal, CEO and Founder, MoreCommunications! (Russia)

11:30 - 12:00

Coffee break.

12:00 - 12:45

Training sessions > 2 simultaneously held such, in two different rooms:

• How do you articulate the institutions goals through communications?
Dr. Jon-Hans Coetzer, Chief Academic Officer at the Glion Institute of Higher Education (Switzerland)
• Media Training
Rasha Goel, entertainer, International Correspondent, TV Host, Emmy Nominated Producer, Actress (USA)
Oleg Ilyin, Media Trainer & Comms Consultant, CEO of MediaFactor (Russia)

12:45 - 13:30

Training sessions > 2 simultaneously held such, in two different rooms:

Public Speaking
Michael Bociurkiw, Journalist, writer and development professional, former spokesperson for the Organization for Security and Cooperation in Europe (OSCE) and UNICEF, TEDx speaker (Canada)
Reputation Management
Solly Moeng, Managing Director of DonValley (South Africa)

 

13:30 - 14:00

Brunch.
End of the Forum.

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Registration terms
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BOOK A HOTEL

The attendees of WCF | Geneva Week 2017 are invited to book accommodation at one of the Manotel Hotels, on special terms. To process the booking, please contact directly: royal@manotel.comauteuil@manotel.com, or kipling@manotel.com. To get a discount, please specify that you are a WCF | Geneva Week 2017 Participant.

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BOOK A TRAIN
Departure from: Geneve Airport
Arrival at: Geneve
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WCF | Yerevan
21-22 Mar, 2017

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WCF Geneva week 2017

13-17 March
Geneva, Switzerland

Annual WCF Meeting!
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