Communication on Top

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Programme 2017

13th March 2017

9:30 - 18:00

NB! This is a DRAFT agenda! Final agenda will be available by the beginning of March, 2017.

Venue: Geneva Motor Show
Focus on: Branding & Design

Visit & tour aruound the Geneva Motor Show exposition

Suggested topics for discussion:
Branding: how to develop a global brand
Brands storytelling
Human-centred design

Assembly of the WCFA association

14th March 2017

9:00 - 9:30

Venue (to be confirmed): UN Headquarters
Focus on: Global organizations & Government communications

Official opening of the WCF week

9:30 - 10:15

Country branding. How to create communication assets of the state/country/nation.

Panel discussion.

10:15 - 11:00

The Balkan Region branding.
Panel discussion.
Moderator: Gabor Hegyi, WCF Committee Member, Founding Managing Director of Capital Communications (Hungary)

11:00 - 11:30

Coffee break

11:30 - 12:15

Global Communication VS Cross-Cultural Communication
Panel discussion.
Moderator: Kara Alaimo, Ph.D., Assistant Professor & Associate Chair - Department of Journalism, Media Studies, and Public Relations, Lawrence Herbert School of Communication, Hofstra University (USA)
Claudine Moore
, International Award-Winning PR & Corporate Communications Consultant (USA, UK, the emerging markets)
Louise Nealon, co-founder, Callidus PR (Australia)
Dr. Rebecca Heino, Executive Director & Senior Lecturer: Communication division, School of Professional Studies at Columbia University (USA)

12:15 - 13:00

Refugees: How can we communicate/share/influence this?
Panel discussion.

13:00 - 13:45

Communication & Public Diplomacy: Two sides of the same coin.
Panel Discussion
Moderator: Dr. Jon-Hans Coetzer, Chief Academic Officer at the Glion Institute of Higher Education (Switzerland)

The progressive integration of electronic social networks by political leaders and parties to their repertoires requires scholars to revisit the traditional investigations of traditional means of communication. The appropriation by the political sphere of communication, especially digital technologies and the reconfiguration of political behavior and habits to the Internet age have led to new research and renewed questioning, with the idea of identifying the contours of a possible or potential "electronic democracy".

WCF Meeting in Geneva
The World Communication Forum will particularly look into the role of communication and the specific use of electronic social networks like Twitter, Facebook, etc., by international organisations and diplomats, leaders, elected officials, or other similar experts. The overall challenge is to understand what is changing because of the so-called "Web 2.0" apparatus. Is it adopted by  personnel as a plain additional tool among the range of what constitutes the political and development Internet, or are we facing a new transformation of political communication, due to the specifics of these new devices and to their mass appeal, particularly among the younger audience?

13:45 - 14:30

Lunch visit around the UN Headquarters

14:30 - 15:00

Social Media strategies for Global orgs. How to engage the globe?
Panel discussion.
Panel Producer: Sean Gardner, Co-founder of Huffington Post's "Twitter Powerhouses Series" (USA)
Lina Duque, Social Media Strategist, Advisor, International Speaker and University Lecturer (Canada)

15:00 - 15:30

Win-Win strategies as Communication’s mission.
(Follow-up of the WCF-Kyiv Regional Session in 2016)

15:30 - 16:00

Coffee break

16:00 - 16:30

The Global Leader - a public interview.
Follow-up discussion with the audience.

16:30 - 17:00

What happens in modern Politics & Elections.
Communications/Media/Engagement analysis.
Michael Bociurkiw, Journalist, writer and development professional, spokesperson for the OSCE Special Monitoring Mission in Ukraine, TEDx speaker, former spokesperson for UNICEF (Canada)

17:00 - 17:45

Wanted: Spokesperson of Humanity.
Business game.

17:45 - 18:00

Round-up of the day.

19:30 - 22:30

C4F Awards
Venue: President Wilson Hotel, 47, Quai Wilson, Geneva, 1211, Switzerland, tel: +41 22 906 66 66
Welcome cocktail
Gala dinner and awards ceremony
Winners’ showcases

15th March 2017

9:30 - 10:00

Venue (to be confirmed): UN Headquarters
Focus on: Global companies & Business development

Opening of the day.

10:00 - 10:45

Personal branding of company leaders.
Panel discussion.

10:45 - 11:30

Media: who shapes & verifies the global agenda? Fake News, Fake Trust & Fake Influence.
Panel discussion.

"All I know is what's on the Internet," said Donald Trump, as it became evident that the video he tweeted of a man attempting to rush the stage at one of his rallies and reported to be connected to the terrorist group ISIS, was actually a hoax. What is on the internet today is increasingly false, fabricated and misleading. The recent US elections prove that false news today has reached troubling proportions. China has also called for greater regulations of the Internet because of the influence of fake news in elections. Google and Facebook are looking to weed such sites out and Oxford Dictionaries have driven home the problem by naming it 'Post-truth', the 2016 word-of-the-year. As fake news websites rise and become a major source of influence, traditional media houses are facing a major challenge and existential crisis. Should only technology companies be left to deal with this problem? How should media and the communication community respond to such an unprecedented situation?

11:30 - 12:00

Coffee break

12:00 - 12:45

Grisis VS Chances.
(Follow-up of the WCF-Istanbul regional forum in 2016)

12:45 - 13:30

New money and new currency of social evaluation.
Panel discussion.

13:30 - 14:30

Lunch break

14:30 - 15:00

Welcome to a better world: more Social, more Connected, more Trustful!
half-a-day plenary conference

Opening Keynote:
"Sustainable development and strategies in business and society."

15:00 - 15:30

Social marketing & social communications: key actors.
Panel discussion.

15:30 - 16:00

Coffee break

16:00 - 16:30

CSR in today’s open, digital world.
Two corporate show-cases.

16:30 - 17:00

Real-life storytelling: shared by a leading expert!
Keynote focused on a global expert's personal experience.

17:00 - 18:00

Blind Insight session with the participation of three representatives of consultancies and three representatives of companies.

16th March 2017

9:30 - 10:00

Venue (to be confirmed): CERN
Focus on: Science & Technology

Opening of the day.

10:00 - 10:30

Space. Key changes in Technology till 2025.
Panel discussion.

10:30 - 11:00

Transport. Key changes in Technology till 2025.
Panel discussion.

11:00 - 11:30

Energy. Key changes in Technology till 2025.
Panel discussion.

11:30 - 12:00

Coffee break.

12:00 - 12:30

Health. Key changes in Technology till 2025.
Panel discussion.

12:30 - 13:00

Intellectual property. Key changes in the Human Mind and Ethics till 2025.
Panel discussion.

13:00 - 13:30

Ownership rights. Key changes in the Human Mind and Ethics till 2025.
Panel discussion.

13:30 - 14:30

Lunch break.

14:30 - 15:00

Scott Fahlman, Research Professor at Carnegie Mellon University (USA)

15:00 - 15:30

CERN representative.

15:30 - 18:00

Trip around CERN.

17th March 2017

9:30 - 18:00

Venue: GLION Institute of Higher Education
Focus on: Education in Communications

Topics for the daily discussion:
Global education trends: Ecosystems / Community management / Online education
What is the meaning of ‘quality education’ today?
How to engage the globe?
How to build a strong educational brand?

Training sessions (2 simultaneous slots/venues, 2 sessions held within each slot/venue)
By the following tutors:
Dr. Jon-Hans Coetzer, Chief Academic Officer at the Glion Institute of Higher Education (Switzerland)

WCF | Istanbul
3-4 Nov, 2016

Crises VS Chances:
Country, Company,
Personal Reputation!

WCF Geneva week 2017

13-17 March
Geneva, Switzerland

Annual WCF Meeting!
Global Touch: a series of events


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WCFDavos | Lodz 2016 (overview)

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