About
Our goal:
The goal of the Forum is to unite trend-makers and influencers from the communications elite and to provide a platform for discussion on the future development of communications and their role in business, society, and politics, to provoke in-depth analysis of the form and content of interaction between business professionals, the media, and society, on the one hand, and the state, on the other. What we need is a global network for distributing best practices in crisis, change or reputation management, as well as useful strategies in investor relations, employee motivation, government lobbying, etc. Equally necessary is to foresee the upcoming communication trends and secure a successful method for analyzing problems, finding solutions and offering best tools to serve top managers in their decision-making or daily professional tasks and, through the exchange of ideas and opinions, help them improve their own corporate and social efficiency.
Forum Venue:
Davos Congress Centre (also hosting WEF), located at equal distance from Davos Dorf and Davos Platz train stations. The Congress centre provides best technical equipment, premises, and facilities for holding conferences, seminars and world summits (total surface area 12,000 sq m, three autonomous sections, a plenary hall for 2000 persons, and 34 group rooms). Davos provides a well-functioning infrastructure, with free bus service offered upon registration at a Davos hotel.
Kongresszentrum Davos (Davos Congress Centre)
Promenade 92, 7270 Davos Platz, Switzerland
Welcome to the 3rd edition of "Communication on Top" 2012!
9-10 February, Davos Congress Centre, Switzerland
The new “digital natives” generation shares a different perception of reality, genuineness, borderlines, and the concept of publicity is just a part of their own true selves: they bare the consciousness of current and future citizens, workers, consumers, electors.
Forum 2012 will discuss different aspects of: privacy vs. publicity, new challenges to the PR consultancies - global vs. local (a battle for clients?), territorial reputation - the synergy b/n global brands, producers and country/region image, how to promote what is not there yet? - communicating scientific breakthrough, interactions in virtual economics - social media games and online trading (Second Life, Online IPO), virtual vs face-to-face communication in PR and marketing, internal communications: who should run employee comms - CEO/HR, PR or every employee, communications associations’ mission today - forming a professional community or engaging socially?.... and more.
Check the event's structure and suggested topics at http://www.forumdavos.com/programme.
Share your comments and ideas for Forum 2012:
office@forumdavos.com
Our social media profiles you can find here:
Facebook: http://www.facebook.com/ForumDavos
Linked-in: http://www.linkedin.com/groups?gid=2252687
Twitter: http://twitter.com/#!/comm_on_top