Speakers
Lorena Carreño Díaz
President of the Mexican Association of Public Relations Professionals (PRORP)
Lorena Carreño Díaz is President of the Mexican Association of Public Relations Professionals (PRORP), which unites professionals in Public Relations and Corporate Communication who share common interests and purposes, including representation, information, academic formation, research and international networking, among others. Silvia’s professional goal within the association is to promote innovation, professionalism and ethical values, as well as to exchange best practices and knowledge in the Public Relations and Marketing areas.
Silvia is also the current Public Relations Vice President of the Marketing Communication Industry Confederation (CICOM, A.C.), the mission of which is to support and fully develop the marketing communication service industry in benefit of its members and their customers.
Additionally, Silvia functions as General Director of the Marketing Q Strategies and Communications. As a founding member and current general director of the agency, her main role centers on new business opportunity development. Her responsibility involves communication in all Public Relations facets, including media management, integral communication strategy design and social responsibility campaigns, to bring client organizations closer to their targets.
Previously, S. Lorena Diaz worked for Monterrey New York Life Insurance, being responsible for internal and external communication and carrying out several printed publications for employees, sales force, and business partners. In addition, she was in charge of overall media management and corporate media messages.
From Nov 1992 to Nov 2004 Silvia was General Director of Marketing Q Strategies and Communications, responsible for the agency’s services. She worked closely with the marketing directorships and the General Directors of various companies which required guidance and market knowledge to implement Public Relations plans with the press or other target groups, as well as marketing strategies to position the company’s corporate image and the company’s brands.
Among the key activities she performed is the supply of Outsourcing Services of PRs and Integral Marketing for Mexico (a Growth Market Area) with Marketing Communications knowledge and market insight to help companies reach their audiences. She had a clear goal of service with the premise of measurable results in Public Relations (Corporate Image), as well as Image & Brand building. She offered strategic consulting in marketing and media management courses to several companies’ authorized spokespersons, to offset potential communication and image crises. Ms Diaz was in charge of brand construction outsourcing with Media Plan and Data Mining for the management of loyalty programs and clubs. She was involved in the development and coordination of communication and marketing strategies at different levels within Public Relations with the media, community relations and social responsibility programs for companies such as: 3M, IBM, JD Edwards, Autodesk, Symantec, Kodak, and Novartis, among others.
Ms Diaz has graduated a number of courses in PR, Crisis Management, Branding, Communication Science, Media Training, Effective Communication, etc. In 1999 she was given the Award of the International Who’s Who of Professional and Business Women for Significant Career Achievements and Contribution to Society.
Silvia Lorena Carreño Díaz is a skilled professional with considerable experience in Communication Strategy design, Study & Future Scenarios design, management, leadership, verbal and written communication, focus on targets, etc. She has written 2 books: “The computer as a mass communication medium” and “Public Relations like carrier in Mexican Universities chapter for DIRCOM book in Chile”. She also has provided more than 200 articles in diverse journalistic genres about technology and telecommunications for the following publications: Wireless Latinoamerica, IDG Comunicaciones (Info-world & Computerworld), Editorial Televisa (PC Magazine), Grupo Editorial Sayrols, HighTech Editores, and Revista Fortuna. In addition, she has written for the internal publications “Pregon” and “Entre Nosotros” for the Monterrey New York Life Insurance.
She speaks Spanish, English and Italian. Her hobbies are travelling, movies, eating, and wines – she is a Professional Sommelier.
President of the Mexican Association of Public Relations Professionals (PRORP)
