Opening of the event
Yanina DubeykovskayaModerator of Day 1
Which corporate unit/expert should reply the question: How to be #1?
Valery LevchenkoPanel Leader
Global Media Communication Map
PR Agency Leadership > Team. Strategy. Flexibility.
Olga BychkovaPanel Moderator
Corporate Communications and Leadership.
Elena SosnovtsevaPanel Leader
Personal branding. Who can be Gagarin today? How can you become #1?
Peter LidovPanel Leader
Agencies VS In-house PR. Which is the right communication strategy for securing leadership of your company?
Andrey BarannikovAdvocating Consultancy-based PR
Alexander IzryadnovAdvocating In-house PR
Boris EreminDebate Moderator
Isaac MaoNew leadership in the new era of Sharism.
Social Media of the Future. Who will kill Facebook?
Olga BereslavskayaPanel Leader
Real life-story shared! The true life-story of a top industry leader.
Gianni Catalfamo"Analogue VS Digital Gianni."
Day 2 of the event
Elena BrandtModerator of Day 2
New interpretation of MICE: Multichannel, Inspiring, Communicative, Engaging.
Ilya BalakhninPanel Leader
Visual Storytelling: Branding as a resource for leadership.
Alexey FadeevPanel Leader, "Brands' visual communication: using the stereotypes of perception."
Denis Shlesberg"Visual storytelling. From Mesopotamia to Instagram."
Elena Yufereva"Why do brands cease to be mere semblances and become triggers instead?"
Ilya Lazuchenkov"Fascinating stories at official corporate level."
Communication, Universities, Education - the new approach
Maxim GashkovPanel Leader
The new CEO: Administrator? Preacher? Face of the company?
Igor NiesovPanel Leader
Five management features contrary to leadership.
Igor NiesovCoach of the training session
How to recruit, retain and part with staff leaders?
Elena FilippovaPanel Leader
Zosia Gerchikova"Successful leaders in the period of > Change: innovation projects, implementation > Lean-back approach: increasing productivity."
Nadezhda Diakonova"The manager's role in the company: how to achieve better results?"
Anna Burova"What determines the success and potential of leaders?"
Communication support for public procurement: Dante? Homer? Pelevin?
Galina PaninaPanel Leader
Tools and corporate leadership development programs
Marc Kukushkin"Today's Leader: from Ňurn-Out-There to Be-Right-There."