WCFDavos Founder and Content Director, WCFA association's President (Russia)
Founder and General Director of WCFDavos
President of the Word Communication Forum Association
CEO Ňîp Communications LLC
Yanina boasts an extensive career of over 15 yrs in communications in Russian politics and energy industries and also as a scientist in the fields of philosophy and psychology. As a fully qualified psychologist and philosopher, she initially started her career in HR and corporate psychology.
In 2009, with the rapid growth of the internet and the vast impact of digital reality which started changing all industries and turned communications into a key driver of human, social and business relationship development in general, Yanina initiated the World Communication Forum in Davos – as a global platform for sharing expertise aimed at stronger influence of the professional communicators’ community on the global development of the world. From 2009 till 2013, Yanina was the co-Founder and Content Director of the summit, and since 2013 she is the General Director of the event.
Yanina’s experience comprises of corporate communications, corporate psychology and political, social and public communications. She is also an acknowledged expert in applied psychoanalysis and political psychology.
In 2014, the WCFDavos forum’s community established a non-profit, non-governmental organization – the World Communication Forum Association (WCFA), with Yanina elected as the President of the Executive Board.
The goal of the organization is to support initiatives related to improving and developing the education in the field of communications and global culture and also to implement international projects focused on communications and progressive vision of the future.
For over 25 years, Yanina has been actively practicing Tai Chi and she holds a gold medal from the championship in Europe for 2013.
She is the author of the book “Stop Frame” dedicated to the psychoanalytical approach in HR.