Communication on Top

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Speakers

Opening ceremony.
Yanina Dubeykovskaya

Yanina Dubeykovskaya

Moderator of Day 1
Rustam Minnikhanov

Rustam Minnikhanov

Welcome address.
Sergey  Korneev

Sergey Korneev

Welcome address.
Plenary meeting: Communications: How Can Countries/Regions Interact with the World?
Gianni Catalfamo

Gianni Catalfamo

Speaker: "Communications as the Key Driver of Change: Globe, Individual, Business"
Gregory Pomerantsev

Gregory Pomerantsev

Speaker: "Future of Global Tourism Industry in Russia Depends on the Modern State Policy."
Interactive panel: Communication Matrix of Tourism - Engagement & Storytelling.
Keynote: Place marketing - Make Communications Global!
Interactive panel: Consistency in touristic brand regulation.
Interactive panel: Events as the New Tool of Destination Communication with Tourists.
Keynote: Destination Revenue Management.
Interactive panel: Russia on the Global Tourism Market: Leading into the future!
Yuriy Schegolkov

Yuriy Schegolkov

Speaker: "Russia in Competitive Environment - Analysis of Tourism Competitiveness in 2015."
Mikhail Ushakov

Mikhail Ushakov

Speaker: "Regional touristic product in overseas markets. How to get success?"
Interactive panel: Events as the New Tool of Destination Communication with Tourists.
Expert's report: Event tourism and geobranding of cities/regions.
Opening of the second day.
Elena Brandt

Elena Brandt

Moderator of Day 2
Vladimir Medinsky

Vladimir Medinsky

Welcome address.
Ildar  Khalikov

Ildar Khalikov

Welcome address.
Interactive panel: Communications and New Technologies in Modern Tourism.
Lars Hilse

Lars Hilse

Speaker: "Digital Tourism Trends: What Will Happen to the Global Tourism Industry in the Next 5 Years?"
Ekaterina Lavrova

Ekaterina Lavrova

Speaker: "Analysis of the Digital Environment in the Russian Tourism"
Interactive panel: Travellers "Love with Their Eyes"!
Elina Zhuk

Elina Zhuk

Speaker: "Viral Videos in Promotion and Communication with Customers."
Sean Gardner

Sean Gardner

"SMM - the Visual Language of Travellers."
Expert's Report: User Generated Tourism: Recommendations, Shared Experience, Trust.
Keynote: Your Online Reputation Precedes You. Everything Starts in Digital.
Debates: Tour Operators and Online Services: Confrontation or Cooperation.
Keynote: Touch the Tourism with TopTripTip.
Debates: Tour Operators and Online Services: Confrontation or Cooperation.
Keynote: Integrated Marketing Communication Plan for Company in Chinese Market.

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