Owner and General Manager at Competence Communication, PR Team Leader and former spokesperson at TripAdvisor.com (Italy)
Lorenzo Brufani has a 20-year experience in Corporate & Marketing Communications working as Director in 3 different international PR networks based in Italy and for some key Italian companies.
He is keen on helping multinationals or local small-medium companies to design integrated online/offline communication plans based on creative story-angles and on business-oriented contents and to support organizations to properly manage reputation issues such as social media crisis or traditional stakeholders attacks (journalists, employees, politicians...).
Mr. Brufani's professional skills are grounded on 4 pillars:
a) PR & Media Relations: from strategy to action, from print to online media
b) Crisis Management and On Line Reputation Building
c) Social Media Marketing & Multimedia/Digital Comms Projects
d) Strategic Consulting (Internal & External Communication Plan Design & Top Managers Trainings/Strategic Advisory)
For the past 12 years he has been teaching and lecturing managers (MBAs & Masters) or grad studentes at the Il Sole 24ORE Business School and more recently at the IED European Design Institute of Milan and at LUISS University Business School in Rome.
He was one of the first Italian interns at CNN Washington Bureau in 1994 and I have graduated summa cum laude in Political Sciences at LUISS University in 1992 (Rome). Mr. Brufoni also has a post degree specialization in Journalism.
For 5 years Mr. Brufani I has been the Spokeperson for TripAdvisor in Italy and therefore has a quite good experience on User Generated Content platform management. His own agency - Competence (since 2008), is the local PR & Social Media Agency for TripAdvisor and they have been also supporting other international travel companies such as the last minute booking mobile company Hotel Tonight, Finnair and NH Hotels.
Among the 60 companies Mr. Brufani has been pleased to support in his 20 years of Comms Consultancy, there are also Banks (Cariparma), Food & Beverage companies (Coca-Cola,Kellogg's), Healthcare multinationals (Henkel, Multicentrum, Roche Diagnostics), ICT global players (LinkedIn, Symantec, Verizon,Visa), Entertainment groups (Activision, Disney, Hasbro, Warner Bros) and Oil & Gas companies (Cofely-GDF Suez, MOL Group, TotalErg)