Communication on Top

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Presentations 2017

Vasily Dubeykovskiy, CEO of CityBranding (Russia)

Country Branding: why do we know countries?

Vasily Dubeykovskiy, CEO of CityBranding (Russia)

Country Logos - visual communication.
Branding VS Image - what is each country considered a world-leader in?
Country Awareness Model and Diagram.
Country Awareness Factors:

  • • Mass Media
  • • Culture
  • • Education

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Brand India Summit Video

Yogesh Joshi, President of the ABCI association (India)

Brand India Summit Video

India's contributions to the world.
Giver of indefinite discoveries and unique experiences.
"In Dia" - mother of spirituality.
Mark Twain's definition of India.

Brand India Summit Video

H.E. Idriss Jazairy, Executive Director of the Geneva Centre for Human Rights Advancement and Global Dialogue, retired Ambassador who served at the Permanent Mission of Algeria to the UN's Office in Geneva (Switzerland)

Public diplomacy and human rights in the 21st century

H.E. Idriss Jazairy, Executive Director of the Geneva Centre for Human Rights Advancement and Global Dialogue, retired Ambassador who served at the Permanent Mission of Algeria to the UN's Office in Geneva (Switzerland)

Presented by Blerim Mustafa in absence of Ambassador Jazairy.

You can use the following sentences for the conclusion:

- Public diplomacy in human rights should be a value-based dialogue between authorities and civil society within and across borders to promote social harmony based on justice, equality and peace.

- Politicization of human rights and the selective application of relevant international law norms give rise to skepticism.

- Public diplomacy, when used uniformly and in good faith, has the potential to advance the realization of human rights.

Mercy M. Kolok, Communication Officer, UNICEF South Sudan

Why the world needs to care about South Sudan?

Mercy M. Kolok, Communication Officer, UNICEF South Sudan

Presentation.

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Kara Alaimo, Ph.D., Author of 5 articles on Trump's SM strategy, Assistant Professor & Associate Chair - Department of Journalism, Media Studies, and Public Relations, Lawrence Herbert School of Communication, Hofstra University (USA)

Trump's SM campaign - How Communicators Need to Prepare for New Threats After the 2016 U.S. Presidential Election

Kara Alaimo, Ph.D., Author of 5 articles on Trump's SM strategy, Assistant Professor & Associate Chair - Department of Journalism, Media Studies, and Public Relations, Lawrence Herbert School of Communication, Hofstra University (USA)

Presentation.

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Elianne Ramos, Former Latino Digital Coalitions Desk, Hillary Clinton Campaign Principal and CEO - Speak Hispanic Communications, Founder of Border Kids Relief Project (USA)

Clinton's SM campaign - A Digital Battle Royale

Elianne Ramos, Former Latino Digital Coalitions Desk, Hillary Clinton Campaign Principal and CEO - Speak Hispanic Communications, Founder of Border Kids Relief Project (USA)

Presentation.

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Iryna Zolotarevych, Regional Director of WCFDavos and WCF's exclusive representative (Ukraine)

WCF | Kyiv, Ukraine, 2016 - Lessons & Challenges

Iryna Zolotarevych, Regional Director of WCFDavos and WCF's exclusive representative (Ukraine)

Presentation.

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Prof. Dr. Ali Murat Vural, Executive Board Member and Coordinator at Bersay Communications (Turkey)

WCF | Istanbul, Turkey, 2016 - Crisis VS Chances

Prof. Dr. Ali Murat Vural, Executive Board Member and Coordinator at Bersay Communications (Turkey)

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Franky Saegerman, Head, Digital Insights – NATO Public Diplomacy Division (Belgium)

Social media strategies for Global organizations. How to engage the globe?

Franky Saegerman, Head, Digital Insights – NATO Public Diplomacy Division (Belgium)

Presentation.

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Lina Duque, Social Media Strategist, Advisor, International Speaker and University Lecturer (Canada)

Can social media bridge the gender gap?

Lina Duque, Social Media Strategist, Advisor, International Speaker and University Lecturer (Canada)

Presentation.

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Lorenzo Brufani, Owner and General Manager of Competence Communication (Italy)

Are you ready to manage a Data Breach Crisis Communication?

Lorenzo Brufani, Owner and General Manager of Competence Communication (Italy)

Presentation.

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Gisella Lomax, Head of the Social Media Unit at UNHCR, the UN Refugee Agency (Switzerland)

The Power of Stories

Gisella Lomax, Head of the Social Media Unit at UNHCR, the UN Refugee Agency (Switzerland)

Presentation.

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Evgeniya Bliznyuk, Director and co-founder of CoreStone, Advisor at the Presidential Administration (Ukraine)

Influence of the emotional drivers during the latest political events

Evgeniya Bliznyuk, Director and co-founder of CoreStone, Advisor at the Presidential Administration (Ukraine)

Presentation about the US presidential elections, Brexit, upcoming elections in France, etc.
Video included.

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Nurul Shamsuri, Program Director, Information and Communication Secretariat at Wanita UMNO & Yayasan Juwita, Founder of Project Fearless (Malaysia)

The Millennial Vote - Modern Elections: Issues Expectations & Reality

Nurul Shamsuri, Program Director, Information and Communication Secretariat at Wanita UMNO & Yayasan Juwita, Founder of Project Fearless (Malaysia)

Presentation.
Video included.

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Donald Liphoko, Director-General / GSIS, Ministry of Communications (South Africa)

CSR in South Africa

Donald Liphoko, Director-General / GSIS, Ministry of Communications (South Africa)

Talk.

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Sujit Patil, VP & Head of Corporate Communications, Godrej Industries Limited & Associated Co-s (India)

Shared value proposition – for social and business benefit.

Sujit Patil, VP & Head of Corporate Communications, Godrej Industries Limited & Associated Co-s (India)

Presentation.

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Abdul Qadir A. Rahman Buhari, Chairman of the B.S. Abdur Rahman Crescent University (India)

CSR Trends in the Digital World

Abdul Qadir A. Rahman Buhari, Chairman of the B.S. Abdur Rahman Crescent University (India)

Presentation.

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Loula Zaklama, President and Managing Director of RADA Research & PR Co. (Egypt)

Ways to do Socially Responsible PR in Egypt

Loula Zaklama, President and Managing Director of RADA Research & PR Co. (Egypt)

Presentation.

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Catherine Hernandez-Blades, Senior VP, Corporate Communications at Aflac (USA)

What is Return on Reputation and how can CSR impact it?

Catherine Hernandez-Blades, Senior VP, Corporate Communications at Aflac (USA)

Presentation.

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Ashish Babu, Director of Communications, Europe & UK at Tata Consultancy Services (India)

#DigitalEmpowers - the Storytelling Way!

Ashish Babu, Director of Communications, Europe & UK at Tata Consultancy Services (India)

Presentation.
Video included.

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Elena Yakunina, Head of Public Relations at Nestlé Russia & Eurasia (Russia)

How PR can boost creation of shared values

Elena Yakunina, Head of Public Relations at Nestlé Russia & Eurasia (Russia)

Presentation cannot be disclosed.
Anyone who is interested should contact the organizers and request to be introduced to the speaker.

Maren Scheffler, Communication Officer - Europe, the International Museum of Public Relations (Netherlands)

PR Museum - the one and only!

Maren Scheffler, Communication Officer - Europe, the International Museum of Public Relations (Netherlands)

Presentation about the International Museum of Public Relations at Baruch College CUNY (USA).

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Ibrahim Eren, Deputy General Director of TRT-Turkish Radio and Television Corporation (Turkey)

Communicating Confidence and Building Credibility in a New World

Ibrahim Eren, Deputy General Director of TRT-Turkish Radio and Television Corporation (Turkey)

Presentation.
Video 1 included.
Video 2 included.

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Pranbihanga Borpuzari, Associate Editor at Economic Times Online (India)

Fake News!

Pranbihanga Borpuzari, Associate Editor at Economic Times Online (India)

Presentation.

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Jimmy Leach, journalist, leading digital consultant - former head of communications for the Prime Minister’s Office in Downing Street and head of digital diplomacy at the Foreign & Commonwealth Office - and columnist at IBTimes (UK)

Fake News Isn’t New, It’s Just Been Industrialised

Jimmy Leach, journalist, leading digital consultant - former head of communications for the Prime Minister’s Office in Downing Street and head of digital diplomacy at the Foreign & Commonwealth Office - and columnist at IBTimes (UK)

Article in relation to the Media Panel of the #WCFGenenvaWeek held on 15 March.

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Sherwet Kafafy, former Marketing and Communication Director at TAQA Arabia (Egypt)

TAQA Crisis Communications Case

Sherwet Kafafy, former Marketing and Communication Director at TAQA Arabia (Egypt)

Past Case given as a task to be resolved by two groups of Agency Reps, lead by:

Nitin Mantri, Avian Media's CEO, Founder of Chase India (India)
Solly Moeng, Managing Director of DonValley (South Africa)

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Scott Fahlman, Research Professor at Carnegie Mellon University, also known as the "Father" of the smiley emoticon (USA)

What's going on in Artificial Intelligence?

Scott Fahlman, Research Professor at Carnegie Mellon University, also known as the "Father" of the smiley emoticon (USA)

Keynote presentation.
Video included.

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Yuxing Han, Professor - School of Engineering, South China Agriculture University, Founder of  Nanjing Yunyan Technology Ltd. (China

VR for Visual Reporting and World History Preservation - ACT NOW!

Yuxing Han, Professor - School of Engineering, South China Agriculture University, Founder of  Nanjing Yunyan Technology Ltd. (China

Presentation.

Video 1 ; Video 2 ; Video 3 ; Video 4

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Charlie Graham-Brown, CFO of Seedstars World SA (Switzerland)

How to rise Startups' survival rate?

Charlie Graham-Brown, CFO of Seedstars World SA (Switzerland)

Presentation.

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Abdul Qadir A. Rahman Buhari, Chairman of the B.S. Abdur Rahman Crescent University (India)

How to find the best Start-up strategy for development

Abdul Qadir A. Rahman Buhari, Chairman of the B.S. Abdur Rahman Crescent University (India)

Presentation.

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R. Chandrasekar, Chairman of Litera Valley Zee School (India)

The Importance of Science Exposure to School Students and its Possible Outcomes

R. Chandrasekar, Chairman of Litera Valley Zee School (India)

Presentation.
Video of Zee School

Naomi Assaraf, CMO and co-founder of cloudHQ (USA)

The Evolution of Communication With AI and VR

Naomi Assaraf, CMO and co-founder of cloudHQ (USA)

Keynote Presentation.
Video 1 inlcuded.
Video 2 included.
Video 3 included.

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Susan Lindner, CEO and Founder of Emerging Media (USA)

Storytelling for Innovators and Disruptors

Susan Lindner, CEO and Founder of Emerging Media (USA)

Presentation cannot be disclosed.
Anyone who is interested should contact the organizers and request to be introduced to the speaker.

Avigail Levinå, Head of Marketing at Aleph (Israel)

It's not all about the money

Avigail Levinå, Head of Marketing at Aleph (Israel)

Subtitle:Why should VCs start thinking about marketing?
Presentation.

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Praveen Shankar, MD & CEO of Deerak Solutions (India)

Text 2 Voz - Time to move ahead...

Praveen Shankar, MD & CEO of Deerak Solutions (India)

Presentation.

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Blaz Lipuscek, Chief Technology Officer, Co-Founder (Slovenia)

CloudHQ Showcase

Blaz Lipuscek, Chief Technology Officer, Co-Founder (Slovenia)

Presentation.

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Scott Fahlman, Research Professor at Carnegie Mellon University, also known as the "Father" of the smiley emoticon (USA)

What Science Writers and Communicators Need to Know?

Scott Fahlman, Research Professor at Carnegie Mellon University, also known as the "Father" of the smiley emoticon (USA)

Presentation.

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Philippe Kopcsan, Interim CEO, Glion Institute of Higher Education (Switzerland)

What is GLION's uniqueness within Hospitality Education?

Philippe Kopcsan, Interim CEO, Glion Institute of Higher Education (Switzerland)

Presentation.

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Fabienne Rollandin, Executive Director External Relations, Glion Institute of Higher Education (Switzerland)

Globalization and its challenges to the Education in Communications

Fabienne Rollandin, Executive Director External Relations, Glion Institute of Higher Education (Switzerland)

Presentation.

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Yanina Dubeykovskaya, General Director of the WCF summit, President of the WCFA association (Russia)

Women Influence Community Project

Yanina Dubeykovskaya, General Director of the WCF summit, President of the WCFA association (Russia)

Presentation at the launching of:

Women Influence Community (WIC)
Project Inauguration & Dinner!

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WIF | Paris
21 Sept, 2017

Women Influence Forum:
Wommen CAN make a
Difference!

WCF Geneva week 2017

13-17 March
Geneva, Switzerland

Annual WCF Meeting!
Global Touch: a series of events

 

Video Davos

World Communication Forum Istanbul 2016

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