Communication on Top

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Dr. Alfred Koblinger, CEO of BBDO, Austria

Words VS Images

Dr. Alfred Koblinger, CEO of BBDO, Austria

"In the beginning was the word", shares Dr. Koblinger. Advocating the crucial importance of textual messages, he further adds that "communication and advertising today is all about interaction and engagement - modern technology is based as much on words as on images".

Dr. Koblinger is convinced: "Language helps us express values, content and goals in a much better way. We hunger for Trust, Reliability & Relevance, and only language can deliver that: language is real."

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Jan Mikulin, Global Digital Planning Director at Grayling, UK

The Power of Image VS The Power of Word

Jan Mikulin, Global Digital Planning Director at Grayling, UK

The presentation is in images only, showing the very power of visual communication, advocated by the speaker.

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Jorge Gallego, Head of Public Relations and Corporate Communications at Sony Iberia, Spain

Sony Case Study

Jorge Gallego, Head of Public Relations and Corporate Communications at Sony Iberia, Spain

A Case Study on a Sony project including an add based on augmented reality.

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Jorge Lopez, VP Southern Europe, Lewis PR, Spain

Lewis Integrated Comms Campaign

Jorge Lopez, VP Southern Europe, Lewis PR, Spain

Case Study on "ASM Transporte Urgente", with intro-slides that are fun to watch!

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Deborah Grey, Founder and Director of Canela PR, Spain

Future of Integrated PR Comms - PR, Design, Video

Deborah Grey, Founder and Director of Canela PR, Spain

A great presentation on the key challenge for today's communications - they have to deal with the modern Visual Consumer.

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Îscar Velasco i Blaya, Press Officer of  Red Cross in Catalonia, Spain.

The Red Cross Story

Îscar Velasco i Blaya, Press Officer of Red Cross in Catalonia, Spain.

A presentation on the integrated communications strategy of Red Cross, Spain.

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Maxim Behar, WCFDavos Board Member, Chair of H+K Strategies (CZ), CEO of M3 Communications, Bulgaria

Generation F or Who Rules the World Today?

Maxim Behar, WCFDavos Board Member, Chair of H+K Strategies (CZ), CEO of M3 Communications, Bulgaria

A great talk on the social power of Facebook.

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Teresa Figueira, General Manager for Lisboa, H+K strategies, Portugal

Visual Culture

Teresa Figueira, General Manager for Lisboa, H+K strategies, Portugal

As the presentation advocates, Visual Culture is not that new, after all!

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Cristina Espallargas, Director for Barcelona, Grayling, Spain

Visual Comms

Cristina Espallargas, Director for Barcelona, Grayling, Spain

The multiple effect of visual comms - examples and stats data!

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Dr. Jesus Del Hoyo Arjona, Dean of  Collegi Oficial del Disseny Grafic de Catalunya, Spain

Components of XXI century Comms: Graphic Design

Dr. Jesus Del Hoyo Arjona, Dean of Collegi Oficial del Disseny Grafic de Catalunya, Spain

The important role of graphic design today!

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Eva Snijders, professional sotryteller, Founding Partner of "Visual Chemistry", Spain

Visuals we live by

Eva Snijders, professional sotryteller, Founding Partner of "Visual Chemistry", Spain

A story on the very essence of storytelling and its true visual aspect.

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Montecarlo, Co-Founder of Quimica visual - Visual Chemistry, Spain

Visula Storytelling, an Aristotelic Approach

Montecarlo, Co-Founder of Quimica visual - Visual Chemistry, Spain

A controversial presentation revealing data on visual thinking and the cinematic effect of visual communications.

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Antonio De Rosa, Founder of ADR Studio, CEO of Socialmatic LLC, Italy.

Socialmatic

Antonio De Rosa, Founder of ADR Studio, CEO of Socialmatic LLC, Italy.

A great Case Study on the Socialmatic project.

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Catarina Vasconcelos, Managing Director of LPM Comunicacao, Portugal

Emotional Image of the city: Lisboa!

Catarina Vasconcelos, Managing Director of LPM Comunicacao, Portugal

A lovely presentation on the way to use all advantages of storytelling for the creation of a memorable and positive social image of Lisbon!

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Ekaterina Lavrova, PR Director at Depot WPF, Russia

Brand Creation: The Chicken of Egg Dilemma

Ekaterina Lavrova, PR Director at Depot WPF, Russia

A presentation in pictures: about branding, design, stories, creativity, and more.

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Frank Gramage, Senior Brand Communications Manager, Vistaprint, Spain

Design of Life, Design for Life

Frank Gramage, Senior Brand Communications Manager, Vistaprint, Spain

A Case Study Presentation on Do-It-Yourself-Design by Vistaprint.

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Isidro Navarro Delgado, Founder of Augmented Reality Barcelona, Spain

Augmented Reality (what the heck is that?)

Isidro Navarro Delgado, Founder of Augmented Reality Barcelona, Spain

A presentation cut as a video-clip without any sound - images of key aspects of Augmented Reality and how it can be used.

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Hector Zapata, Virtual and Augmented Reality developer, CEO of Tetravol, Spain

The Magic of Augmented Reality

Hector Zapata, Virtual and Augmented Reality developer, CEO of Tetravol, Spain

A nice video showing the potential of Augmented Reality in advertising, marketing, architecture, etc.
Links to the two videos presented:
video 1, video 2

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Albert Burzon, Member of Burzon*Comenge office. Specialist of video-mapping technology, Spain

Visual Mapping Technology

Albert Burzon, Member of Burzon*Comenge office. Specialist of video-mapping technology, Spain

An extraordinary example of how Visual Mapping can be used for restoring key historical and cultural heritage!

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WIC-F | Geneva
20 Mar, 2018

Women Influence Community Forum:
Wommen CAN make a Difference!

WCF-Global
Geneva, 2018

21-22 March
Geneva, Switzerland

Annual Global WCF Meeting!
Global Touch! C4F Davos Awards!

 

Video Davos

C4F Awards - Geneva, 2017

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