Communication on Top

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23rd May 2014

9:30 - 9:55

Registration and coffee.

9:55 - 10:00

Opening of the session.
Session Moderators: Elizaveta Panfilova, Founder and Director of Salvador D creative lab (Russia).
Yanina Dubeykovskaya, Committee Co-Chair and Content Director of the WCFDavos (Russia).

10:00 - 10:30

Key debate and discussion. The future language: image or text?
Advocating text: Alfred Koblinger, CEO, PKP BBDO (Austria).
Advocating image: Jan Mikulin, Global Digital Planning Director at Grayling (UK).

10:30 - 11:30

Panel discussion. Integrated communication campaigns: PR, Design, Video, Event.
Panel moderator: Alba Roig, Head of the Spanish branch of Lewis PR (Spain).
Jorge Gállego, Head of Public Relations and Corporate Communications, Sony Iberia (Spain & Portugal).
Jorge López, VP Southern Europe, Lewis PR (Spain).
Deborah Gray, Founder and Director of Canela PR (Spain & Portugal).
Óscar Velasco i Blaya, Press Officer of  Red Cross in Catalonia (Spain).

11:30 - 12:00

Coffee break.

12:00 - 12:30

Keynote. "Your whispered memories become secrets."
Alberto Tognazzi, Consultant and Designer specializing in Mobile culture (Spain), Professor of IED.

12:30 - 13:30

Panel discussion. Visual SM: Involvement and creativity: Instagram, Pinterest, Vine.
"Generation F or Who Rules the World Today?"
- by Maxim Behar, WCFDavos Committee co-Chair, Chairman of Hill+Knowlton Strategies (CZ) and CEO & Board Chairman of M3 Communications (BG).
Teresa Figueira
, General Manager for Lisboa, H+K strategies (Portugal).
Cristina Espallargas, Director for Barcelona, Grayling (Spain).

13:30 - 14:30

Lunch break.
Special session: "Generation F", a best-seller by Maxim Behar, WCFDavos Committee co-Chair, Chairman of Hill+Knowlton Strategies (Czech Republic), CEO & Board Chairman of M3 Communications (Bulgaria).


14:30 - 15:00

Keynote: Necessary ingredients of communication in XXI century: the role of graphic design.
Dr. Jesús Del Hoyo Arjona
, Dean of  Collegi Oficial del Disseny Gràfic de Catalunya (Spain).

15:00 - 16:00

Panel discussion. Visual storytelling: images, videos, infographics. Simplifying complex stories.
Keynote: "Visuals we live by. How the images we use can shape our world."
Eva Snijders, professional storyteller, Founding Partner of "Visual Chemistry" (Spain).
Javier Jaen, Graphic designer at (Spain).
Montecarlo, Co-Founder of Química visual - Visual Chemistry (Spain).

16:00 - 16:15

Coffee break.

16:15 - 17:30

Panel discussion. Design of life, design for life.
Panel moderator: Deborah Gray, Founder and Director of Canela PR (Spain & Portugal).
Antonio De Rosa, Founder of ADR Studio, CEO of Socialmatic LLC (Italy).
Catarina Vasconcelos
, Managing Director of LPM Comunicação (Portugal).
Ekaterina Lavrova, PR director, Depot WPF (Russia).
Frank Gramage, Senior Brand Communications Manager, Vistaprint (Spain).

17:30 - 18:30

Presentations and live show. Emerging technologies for visual communications.
(Augmented & Virtual Reality, Wearable Glasses & Video-mapping)
Panel moderator: Isidro Navarro Delgado, Founder of Augmented Reality Barcelona (Spain).
Héctor Zapata, Virtual and Augmented Reality developer, CEO of Tetravol, teacher at School of Architecture of Barcelona ETSAB (Spain).
Albert Burzon, Member of Burzon*Comenge office. Specialist of video-mapping technology (Spain).

18:30 - 20:00

Cocktail with a view.

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