Communication on Top

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Presentations 2013

Dr. Leandro Herrero, CEO of The Chalfont Project Ltd. and Managing Partner of Viral Change Global LLP

Viral Change: will your company survive the epidemic?

Dr. Leandro Herrero, CEO of The Chalfont Project Ltd. and Managing Partner of Viral Change Global LLP

Dr. Herrero reveals the new rules of employee engagement and communications and also shares latest strategies for company or organisation success achieved via today's imperative for Virality. The presentation will cover:
• A tale of two worlds: communications and behaviours.
• Debunking myths of change and communications, internal and external.
• The age of Activism: the worlds of leadership, management and communications upside down.

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Dr. Gabor Hegyi

Restoring Banking's Reputation

Dr. Gabor Hegyi

Founder & Managing Director of Capital Communications, Hungary

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Elena Sosnovtseva

Managing Reputation Risks

Elena Sosnovtseva

Communications Director at Absolute Bank, HQ based in Moscow, Russia

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Sandip Ghose

Dilemmas in Central Bank Communication : Challenges, Credibility and People Costs

Sandip Ghose

Head of Human Resource Management Department, Reserve Bank of India

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Iryna Zolotarevych, Managing Director of PR agency Pleon Talan, Ukraine

PRAVDA awards

Iryna Zolotarevych, Managing Director of PR agency Pleon Talan, Ukraine

PRAVDA awards best winner case.

Video included in the presentation:
1. Babiy Yar book

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Jason Ng, Blogger, Twitter activist, COO of geekpark.net, Founder of Twittalk.net, Start-Upper, China (Beijing)

How Internet Start-Ups do Marketing and PR

Jason Ng, Blogger, Twitter activist, COO of geekpark.net, Founder of Twittalk.net, Start-Upper, China (Beijing)

The popular blogger Jason Ng (Jiaxian Wu) introduces the abnormal way in which Internet companies do marketing and PR in China Mainland.

Video used in the presentation:
1. The Chinese way

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Cristina Reisen

PR in a Geek Meritocracy Era - Evernote (Remember Everything)

Cristina Reisen

Director Market Development Europe at Evernote, Switzerland

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Casey Lau

Startup Communications

Casey Lau

Hong Kong Tech start-up pioneer, co-founder of StartupsHK, Community Developer for SoftLayer's Catalyst Startup Program, China (Hong Kong)

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Dymitr Romanovski, Co-Owner and CEO of The Story, Poland

The Stories in Place Branding

Dymitr Romanovski, Co-Owner and CEO of The Story, Poland

Vdeos inclued in the presentation:
1. Australia - Walkabout.
2. Gotenburg - Tram Sightseeing.
3. Helsinki - Urbanflow.
4. New York City - Ask the locals.
5. Berlin - Ampel Style.

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Vasily Dubeykovkiy

Decentralization of City Brand Communication

Vasily Dubeykovkiy

General Director of CityBranding, Russia

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Andrey Barannikov

Social PR vs Traditional PR - Ogilvy (home of the big idea)

Andrey Barannikov

CEO of SPN Ogilvy, Russia

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Gianni Catalfamo

The Digital Self (Personality in the Age of DiSoMe)

Gianni Catalfamo

Chairman of Pleon, Italy; former Digital Director at Ketchum Pleon, Europe

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Vasily Gatov,  Head of MediaLab Project at RIA Novosti, Russia

Internet: Digital and Different

Vasily Gatov, Head of MediaLab Project at RIA Novosti, Russia

Vasily Gatov shares insight on Digital Reality, focusing on the call for new skills and due action: "Believe or Don't believe it (but act anyway)!"

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Nurul Ashiqin Shamsuri, CEO of Lubri Oil Corporation (M) SB, Malaysia

Trust of Millions & Energy

Nurul Ashiqin Shamsuri, CEO of Lubri Oil Corporation (M) SB, Malaysia

"Trust of Millions and Energy" is about building people's trust - in order to secure that, we need effective communication. Through communication, we are able to make people understand what is the current situation and share the main issues in the energy sector right now, we also need to find the right solutions - that is being discussed heavily in the industry today, in order to cater the demand of the people.

The presentation covers:

1) Global Energy Scenario Today and Tomorrow.
2) Sustainable Future through energy mix.
3) Water-Food-Energy Nexus.
4) Conclusion: Business-as-usual?

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James Gillies, Head of Communications at CERN, Switzerland

The Importance of Being Honest

James Gillies, Head of Communications at CERN, Switzerland

1) What CERN is and what it is not.
2) The importance of transparency in communications.
3) Areas in which CERN technologies have relevance to the energy question.
4) Why it matters.
Mr. Gillies's key message: society should be well-equipped to make important decisions about future energy choices, so the scientific community should make efforts to engage more strongly with society.

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Dr. Alfred Koblinger, CEO of BBDO, Austria

Copy vs Image

Dr. Alfred Koblinger, CEO of BBDO, Austria

"In the beginning was the word", shares Dr. Koblinger. Advocating the crucial importance of textual messages, he further adds that "communication and advertising today is all about interaction and engagement - modern technology is based as much on words as on images".
Dr. Koblinger is convinced: "Language helps us express values, content and goals in a much better way. We hunger for Trust, Reliability & Relevance, and only language can deliver that: language is real."

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WIC-F | Geneva
20 Mar, 2018

Women Influence Community Forum:
Wommen CAN make a Difference!

WCF-Global
Geneva, 2018

21-22 March
Geneva, Switzerland

Annual Global WCF Meeting!
Global Touch! C4F Davos Awards!

 

Video Davos

WCF Geneva Week 2017, Day 2

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