Communication on Top

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WCFDavos | CERN 2015

WCFDavos | CERN 2015

Special Thematic Session

World Forum "Communication on Top" in Davos
European Organization for Nuclear Research (CERN)

Focus: Communicating Scientific Breakthrough!
Venue: CERN, Geneva

1. Science and Industry: Cooperation, Integrated Environment.
2. Irresistible Science. Modern Researcher’s Image.
3. Science as a Brand: Values, Audiences, Communication.

Bienvenue au CERN à Genève!

Gathering for the transfer:
Date: March 9th, 2015
Hour: 08-00 AM
Location: Reception desk of Hotel Cornavin, Geneva
(Gare de Cornavin, 23 Bd James-Fazy, CH-1201 Geneva)

Departure to CERN:
Details: The bus leaves Hotel Cornavin and takes all participants to CERN!
Date: March 9th, 2015
Hour of departure: 8:10 AM

WiFi access at CERN:
All participants need to register beforehand.
Please keep in mind, that the process takes about 10 minutes.
A short instruction:
For the WiFi at CERN, every visitor needs to complete a form HERE
Registration should be done beforehand, as there will be no time to solve connection issues on March 9th.
Please, indicate in the form the details of the Contact Person at CERN, as follows:
Name: Iwanska
First Name: Joanna Beata
CERN department: DG
CERN group: CO

If you have any problems with registering, please contact

Thanks for your attention!


9th March 2015

9:00 - 9:10

Opening of the session.
*NB! Final agenda is to be provided by 1st March, 2015, the latest.
Session moderator: Lena Brandt, WCFDavos Content Manager (Russia)

9:10 - 9:30

James Gillies, Head of Communications at CERN (Switzerland)

9:30 - 9:40

"Bridging the gap between science and media through networking and public education."
Alexander Potapov
Deputy CEO, Managing Director at RVC (Russia)

9:40 - 10:00

"Science communication: new objectives, new challenges, new approaches."
Prof. Alexander Gerber
, Founder & Scientific Director of INSCICO (Institute for Science & Innovation Communication), Professor for International Science Communication at the Rhine-Waal University (Germany)

10:00 - 10:15

"Irresistible science. The modern researcher: wanted by the media, icon for the society."
Dr. Vijay Khole
, Vice Chancellor of Amity University, former VC of Mumbai University (India)

10:15 - 10:30

"Excellence in Science Communication: A tool for diversity."
Archana Sharma, D.Sc. in particle physics and Ph.D. in nuclear physics, Physicist at CERN (Switzerland)

10:30 - 10:45

Coffee break.

10:45 - 11:00

"Science as a brand."
Jaydip Chowdhury
, Head of Corporate Communications & Advocacy, Bilcare Limited (India)

11:00 - 11:15

"Open Computational Graphics Applications: From Research to Communication."
Dr. Antonella Guidazzoli
, Head of Visual Information Lab, Cineca Supercomputing University Consortium (Italy)

11:15 - 11:30

"Communication in Sciences Unveil, Educate, Inspire From University."
Prof. Marcos Pinoti Barbosa
, Ph.D. in Fluid Mechanics and Heat Transfer, Professor at the Federal University of Minas Gerais, President of SLABO (Brazil)

11:30 - 12:00

Redefining public engagement: the 'physics' of science communication in a multi-stakeholder environment.

12:00 - 12:30

Science as a brand: Values. Audiences. Communication.

12:30 - 13:30

Lunch break.

13:30 - 15:00

Venue-visiting tour: CERN.

15:00 - 15:00

Transfer to Davos for participation in the 6th annual WCF summit.

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