Communication on Top

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8th September 2014

9:30 - 10:00

Registration and welcome coffee.

10:00 - 10:15

Forum Moderator:
Stuart Bruce, digital corporate communications professional, online PR blogger, trainer, and consultant (UK)
Winners take it all! - welcome speeches by:
Yanina Dubeykovskaya, Co-Chair of WCFDavos Committee, CEO of "Òîp Communications" GmbH (Austria)
Iryna Novikova, General Director at AGAMA Communications (Ukraine)
Iryna Zolotarevych, MD at PLEON Talan, C4F Davos Award Director, WCFDavos Committee member (Ukraine)

10:15 - 11:15

Panel discussion: Information warfare as an opportunity: Is Ukraine winning? Is business winning?
Moderator - Ivetta Delikatna, Coordinator of national campaigns at Ukraine Crisis Media Center (Ukraine)
Olga Gerasimyuk, First Deputy Chairman at the National Television and Radio Broadcasting Council (Ukraine)
Maxim Behar, Vice President of ICCO, CEO and Board Chairman of M3 Communications Group (Bulgaria)
Kateryna Zasukha, Communications Director at Rinat Akhmetov’s Foundation for Development (Ukraine)
Olena Sibiryakova, author of the book "Ukraine. G-Spot", political technologist (Ukraine)

11:15 - 12:00

Cases: Ukraine in business communications.
Irina Rubis, CEO at Ekonomika Communication Hub, Editor-in-chief at MMR project (Ukraine):
"Made in Ukraine: boosting local businesses through communication."

Tetiana Petsko, Corporate Social Responsibility Manager at Kyivstar GSM (Ukraine):
"Vyshyvanka: using national traditions to promote internal communications."

Valerii Pekar, Co-founder at The New Country Civic Platform (Ukraine):
"The New Country Vision Project."

12:00 - 12:15

Keynote: "Creating a 'buzz': packaging and disseminating messages from Maidan and the Donbas."
Mychailo Wynnyckyj, Ass. Professor at Kyiv-Mohyla Business School, Director of the Doctoral School, National University of “Kyiv-Mohyla Academy.” (Ukraine)

12:15 - 12:45

Fireside chat with:
Andre Manning, Global Head of PR and PA at (Netherlands)
"What language do communicators speak in Europe?"

12:45 - 13:45


13:45 - 15:00

Panel Discussion: Sufficient level of corporate transparency in Ukrainian realities (from now on).
Moderator - Maryna Saprykina, Executive Director at the Centre for CSR Development (Ukraine)
Henning Drager, Sustainability and CSR Partner at BDO Ukraine LLC (Ukraine)
Dina Nemyrovych, Director for Strategy and Corporate Development at Farmak (Ukraine)
Danila Lavernov, Head of the Public Relations Department at NNEGC "Energoatom" (Ukraine)
Olga Stupina, Marketing director at Henkel Bautecknik, Head of CO Volya-Gromada-Kozatstvo, Advisor at National Security and defense Council of Ukraine (Ukraine)
Iryna Myronova, CSR Manager at "Concern Galnaftogaz" (Ukraine)

15:00 - 15:30

Fireside chat with:
Michael Meissner, VP Corporate Affairs at Amway Europe & South Africa (Germany)
"Communication as a tool for strengthening reputation on markets with high reputation risks."

15:30 - 15:50

Case study: Reading on Equal Terms Project.
Oleksiy Pogorelov, General Director at The Ukrainian Association of Press Publishers (Ukraine)

15:50 - 16:15

Coffee break.

16:15 - 17:30

Panel Discussion: From Communications Efficiency to Business Efficiency. New Opportunities.
Vlad Polonskiy (Ukraine) - panel introduction: "Key events demonstrating the start of Changes."
Hlib Vyshlinsky (Ukraine) - "Ukrainian Consumer: key transformations."
Gianni Catalfamo (Italy) - "Digital Efficiency: believe or not believe."
Lars Hilse (Germany) - "Big Data as a Liquid Gold for Marketers."
ModeratorVlad Polonskiy, Business Development Director at AGAMA Communications (Ukraine)
Gianni Catalfamo, CEO at Digital & Social Media Leadership boutique cc:catalfamo (Italy)
Lars Hilse, CEO at Lars Hilse, Web Strategy & E-Business Development Consultants (Germany)
Hlib Vyshlinsky, Deputy Managing Director at GfK (Ukraine)
Oksana Horbach, Digital Director at "Allo" (Ukraine)

17:30 - 18:00

Inspirational Summary: Learnings for Future.
Andy Bain, Co-owner at Ukrainian Freedom Fund, President at Atlantic Group (Ukraine)
Lars Hilse, CEO of Lars Hilse, Web Strategy & E-Business Development Consultants (Germany)
Gianni Catalfamo, CEO of Digital & Social Media Leadership boutique cc:catalfamo (Italy)
Andre Manning, Global Head of PR and PA at (Netherlands)
Michael Meissner, Vice President Corporate Affairs at Amway Europe and South Africa (Germany)

Maxim Behar, Vice President of ICCO, CEO and Board Chairman of M3 Communications Group (Bulgaria)

18:00 - 18:15

Closing Speech: From Little Step to C4F.

18:15 - 20:00

C4F Award Ceremony and Party.

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24-25 November,

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26th-27th November,
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