Communication on Top

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21st March 2017

9:30 - 10:00

Registration of participants.

10:00 - 10:30

Official opening of the forum.

10:30 - 12:00

Crisis Communication
Panel discussion and a Q-&-A interactive session.
Moderator: Dr. Hovhannes Nikoghosyan, Adjunct Lecturer, American University (Armenia)

Speakers:

Reputation management at times of crisis.
Solly Moeng, Managing Director of DonValley (South Africa)
Peculiarities of civic movements' communication in Armenia.
Ashkhen Beglaryan, Lecturer in Scientific-Educational Center of Information and Public Communication Technologies at Yerevan Brusov State University of Languages and Social Sciences (Armenia)
• Forthcoming Parliamentary elections in Armenia and the role of media.
Aram Abrahamyan, Editor-in-Chief of Aravot Daily (Armenia)
• War and the media: communicating your narrative to international community.
Arman Saghatelyan, Executive director, Armenian Public Radio (Armenia)

12:00 - 13:30

Corporate reputation and CSR
Panel discussion and a Q-&-A interactive session.

Speakers:

The social aspects of a corporate  brand.
Saurabh Kumar Uboweja, Founder, CEO & Director Brand Strategy at Brands of Desire (India)
Stanislav Naumov, President of the Russian Public Relations Association (Russia)
• Financial education through communication.
Armenuhi Mkrtchyan
, Head of Consumer Rights Protection & Financial Literacy, Central Bank (Armenia)
• Successful community as a guarantee of stable development.
Mger Poloskov, General Manager, Zangezur Copper-Molybdenum Combine CJSC (Armenia)

13:30 - 14:30

Lunch.

14:30 - 16:30

Social media and communication measurement
Panel discussion and a Q-&-A interactive session.
Moderator: Samvel Martirosyan, Head of Board, Institute for Strategic and Innovative Research (Armenia)

Speakers:

Sean Gardner, Co-founder of Huffington Post's "Twitter Powerhouses Series" (USA)
• Social media as an alternative to traditional communication channels.
Igor Guzhva, Journalist, Media Manager, Editor-in-Chief of the "Strana" online newspaper (Ukraine)
Facebook business. Why and how?
Arthur Papyan, Journalist, media consultant (Armenia)
Social media communication path as a missed opportunity.
Artak Harutyunyan, Founder of Smartology Digital Marketing Academy (Armenia)
• How to measure the effectiveness of social media?
Arsen Sultanyan, IP Marketing co-founder, digital marketing expert (Armenia)

22nd March 2017

9:30 - 10:00

Registration of participants.

10:00 - 10:30

How Social Media can change lives in 30 minutes!
Special keynote.
Sean Gardner, Co-founder of Huffington Post's "Twitter Powerhouses Series" (USA)

10:30 - 12:30

Country branding
Panel discussion and a Q-&-A interactive session.

Speakers:

• Dare to Dream - or - Yes, we can!
Zaruhi Saribekyan, Communications Manager at the Yerevan Brandy Company (Armenia)
Solly Moeng, Managing Director of DonValley (South Africa)
Saurabh Kumar Uboweja, Founder, CEO & Director Brand Strategy at Brands of Desire (India)
Vasily Dubeykovskiy, CEO of CityBranding (Russia)
Scenarios of Armenia's image formation in the context of prospects of the European vector.
Nvard Melkonyan, Associate Professor, Department of Sociology, Yerevan State University - YSU (Armenia)
Arman Jilavyan, Head of Marketing & Communications at RVVZ (Armenia)

12:30 - 13:00

Coffee break.

13:00 - 14:30

Community development
Panel discussion and a Q-&-A interactive session.

Speakers:

Yanina Dubeykovskaya, WCFDavos General Director, President of the WCFA in Switzerland
Karen Olson, Community Organizer (Switzerland)
• Modernizing Public Participation in Local Communities of Armenia
Ashot KhurshudyanBoard member, ICHD - International Center for Human Development (Armenia)

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