Communication on Top

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20th March 2017

9:15 - 9:50

Registration of participants.

9:50 - 10:00

Opening of the forum
Forum Moderator:
Yanina Dubeykovskaya, WCFDavos General Director, President of the WCFA in Switzerland

10:00 - 11:00

Communications' DNA
Panel discussion.
• The DNA of Communication Success.
Ksenia Trifonova, VP Business Development, CROS Public Relations & Public Affairs (Russia)
• Brand's DNA.
Saurabh Kumar Uboweja, Founder, CEO & Director Brand Strategy at Brands of Desire (India)
• Reputation's DNA. 
Solly Moeng, Managing Director of DonValley (South Africa)

11:00 - 12:00

Digital Transformation: SM, e-commerce, SMM - New behaviors, New trust
Panel discussion.
Sean Gardner, Co-founder of Huffington Post's "Twitter Powerhouses Series" (USA)
Sergey Skripnikov, Head of Communication at the Internet Initiatives Development Fund - IIDF (Russia)
Olga Sivkova, CEO of CROS Digital (Russia)
• Digital PR in the Social Media – tools and drivers for development
Vasily Cherny
, Chief Marketing Officer at Brand Analytics (Russia)

12:00 - 12:15

Coffee break.

12:15 - 13:00

Country Branding
Panel discussion.
Saurabh Kumar Uboweja, Founder, CEO & Director Brand Strategy at Brands of Desire (India)
• Touristic brand of Russia: the experience of Russian Federal Agency for Tourism and Russian Brand Consultancies Association (RBCA)
Anna Lukanina, managing partner Depot WPF, managing director glba Moscow (Russia)
Solly Moeng, Managing Director of DonValley (South Africa)
Kseniya Podoynitsina, Founder of Inart (Russia)
Vasily Dubeykovskiy, CEO of CityBranding (Russia)

13:00 - 13:30

Personal branding
Sean Gardner, Co-founder of Huffington Post's "Twitter Powerhouses Series" (USA)

13:30 - 14:00

C4F Awards showcases.
SPN Communications
Anna Avakova
, Senior Account Manager, Integrated Communications Practice, SPN Communications (Russia)
Yana Bokareva, Account Director, SPN Communications (Russia)
Gurov PR
Philipp Gurov, Founder of "Gurov & Partners" communication group (Russia)

14:00 - 14:45

Lunch break.

14:45 - 15:15

Who is the Communication Professional of the Future?
Panel discussion.
Galina Panina, PR Director & Manager External Communications at Leroy Merlin (Russia)
Maxim Kiselev, Professor at the Russian Academy for National Economy and Public Affairs (Russia)
Maria Mordvinova, Deputy Head, School of integrated Communication, National Research University - Higher School of Economics (Russia)

15:15 - 16:00

Real-life storytelling: OGK-1 formula, off the record!
Ever wondered where some of us get the fuel to get to the top?
Meet OGK-1 team!
The real-life storytelling session will give you first-hand information and only true stories from the people who found the inspiration to reach the top in communications and investor relations.
Ex-members of the team will share their life-forming experiences obtained while being part of the energy community.
Ekaterina Dobrogorskaya, Communications Director, Alstom (Russia)
Yulia Zvonareva, Head of PR with KERTNI Engineering Consulting (Russia)
Yanina Dubeykovskaya, WCFDavos General Director, President of the WCFA in Switzerland

16:00 - 16:15

Coffee break.

16:15 - 16:30


Opening: Is there a national model to science communication for Russia?
Ilya Kurmyshev, Russian Venture Company (Russia)
Elena Brandt, Executive Director of AKSON association (Russia)

16:30 - 17:00

Keynote: Current state of institutional communication function in Russian science and education.

A research by AKSON Association.
Elena Brandt, Executive Director of AKSON association, Moscow Institute of Physics & Technology (Russia)
Dmitry Malkov, ITMO University (Russia)

17:00 - 17:30

Discussion panel: Are communication practices of universities applicable for Russian Academy institutions?

Dmitry Benemansky, Ural Federal University(Russia)
JuliaShalneva, National University of Science and Technology MISiS (Russia)
Inessa Grigaliunene, Institute for Information Transmission Problems (Russia)
Anna Novomlinskaya, Institute for System Programming (Russia)
Elena Kogteva, Russian Foundation for Advanced Research Projects (Russia)

17:30 - 18:00

Discussion Panel: What is a communicator really in charge of in a science or education institution in Russia?

Anna Veklich, ITMO University (Russia)
Julia Ehmer, Tomsk State University (Russia)
Maria Mikhaleva, Russian Science Foundation (Russia)

18:00 - 19:00

Presentation: Best science communication practices.

Rendered by Communication Lab award nominees.

19:00 - 19:30

Media Panel: What are media expecting from science communicators in 2017?

Danail Kuznetsov, (Russia)
Julia Rydyy, (Russia)
Andrey Konyaev, N+1 (Russia)
Yegor Bykovsky, TASS / Cherdak (Russia)

19:30 - 20:30

Gala ceremony: Communication Lab Award ceremony

Host: Elia Kabanov, (Russia)

WCF in Africa, 2020

24-25 November,

Women Influence Community

26th-27th November,
Bonanza resort


Video Davos

WCF Geneva Week 2017, Day 2

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