Ex-Apple, User Experience architect (United Kingdom)
Johan Adda is a user experience designer and strategy consultant with international experience. A true design fusionist, he has gained a strong global reputation for mixing design, engineering, science and business to build a generalist approach for making sense of complex problems. Johan has built a strong reputation for testing every boundary and recently founded @MissionUX, a secret weapon for UX (young) pros to frame design thinking in a more emotional way. Johan is a regular keynote speaker, evangelising Apple's vision on innovation in the marketing and advertising space.