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Bruce Howe

Bruce Howe

General Manager, Consumer Channel Group, Microsoft Malaysia

Bruce Howe is the new Head, Consumer Channel Group, for Microsoft Malaysia. In this role, Bruce leads a team that is primarily responsible for the consumer segment of Microsoft Malaysia’s business – where they work in close collaboration with Microsoft's OEM, retail, mobile operators and distribution partners to create new business opportunities and to deliver exciting consumer experiences through Windows, Windows Phone, Office, Surface, PC Hardware and others.

Bruce brings with him a wealth of relevant experience in sales operations, strategic business planning and brand management. He is highly recognized for his excellent leadership and strategic counsel, and is well poised to assume this new role, to streamline and enhance the business in Malaysia, driving through the transformation of the industry.

Prior to this, Bruce was responsible for the Microsoft Mobile Devices Sales team for Singapore, Malaysia and Brunei, where he was performing his role as General Manager. His previous experience also saw him leading the devices and services business across East Africa, which includes markets such as Kenya, Tanzania, Uganda, Rwanda, Ethiopia and Zambia. He is a Nokia veteran, having spent more than 10 years with the company.

Bruce previously led country level roles in Nokia New Zealand and as the Head of Marketing in the Levant region, and is also familiar with the APAC markets, having held leadership roles as the Business Development Director and Go to Market Manager when he was based in Singapore.

Prior to Nokia, Bruce was with Colgate Palmolive and Coca-Cola in a variety of Sales and Account Management roles.

Bruce graduated from the University of Auckland with a Bachelor of Commerce, and later did general management and marketing executive programs at Columbia University and INSEAD respectively.

General Manager, Consumer Channel Group, Microsoft Malaysia

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