Communication on Top

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Programme 2015

9th March 2015

19:00 - 22:00

Welcome party.
Location: Pöstli Stube, Morosani Posthotel,
Promenade 42, 7270 Davos Platz, Tel.+41 81 415 45 00.
Dress code: casual.

10th March 2015

8:30 - 9:00

Venue: Kongresszentrum (Davos Congress Centre), Promenade 92, 7270 Davos Platz, Switzerland.
Registration desk is located on the ground floor, facing the rotating gate of the main entrance.
Badges and portfolios with all promo-materials are handed upon arrival at the venue.
#WCFDavos takes place in the "Aspen" conference hall (ground floor, to the right of the registration desk).

9:00 - 9:30

Opening of the event: Welcome addresses.
Yanina Dubeykovskaya, WCF Committee co-Chair, President of the World Communication Forum Association
Tarzisius Caviezel, Mayor of Davos (Switzerland)
Yogesh Joshi,  Co-Chair of WCFDavos Committee, President of ABCI (India)

Opening: Day 1.
Forum Moderator: Stuart Bruce, Digital Communications, Online PR blogger, Trainer, and Consultant (UK)

9:30 - 10:15

Panel discussion: Global Communications Agenda 2015.
Moderator: Gianni Catalfamo, WCFDavos Committee co-Chair and Founder of cc:catalfamo (Italy)
Kara Alaimo, Ph.D., Assistant Professor of Public Relations, Hofstra University (USA)
Sergey Zverev, President of CROS Public Affairs & Public Relations Company, Professor of The National Research University: Higher School of Economics, Head of Integrated Communications Department (Russia)
Bharat Patel, Chair & Managing Director of Sandhya Prakash Group, Editor of Dainik Sandhya Prakash (India)

10:15 - 11:15

Panel discussion: Government and communications - development and regulations.
Moderator: Alexander Goryunov, Director and co-Owner at MRK Energy, Russia
Faith Muthambi, Minister of Communications, Government of the Republic of South Africa
"Public media service and challenges of the digital area."
Mustapha Khalfi, Minister of Communications, Spokesperson of the Government, Kingdom of Morocco
"A message to #WCFDavos."
Dr. Hassan Falha, General Manager of the Ministry of Information in Lebanon
"Reinventing the Government communication."
Dr. Refat Alfaouri, Director General, Arab Administrative Development Organization, Egypt

11:15 - 11:45

Coffee break.

11:30 - 13:00

Panel discussion: Diplomacy 2.0.
Moderator: Rania Abdelrazek, Head of  Diplomatic, Touristic and Real Estate Group at the Arab Administrative Development Organization (ARADO) in Egypt
"Diplomacy 2.0 in the times of change."
The talk focuses on the Czech MFA’s response to the breakdown of the Diplomacy 2.0 strategy. With the ability of official channels to shape public opinion diminished, the Czech MFA has decided to deepen its ties with the public in two specific ways: by giving the expert community and Czech society at large a share in the overhaul of the conception of Czech foreign policy and by inviting young Czechs to shape the visual presentation of the upcoming Czech presidency of the Visegrad group.
Kristina Larischová, Junior Deputy Minister of the Chancery, Director of the Public Diplomacy Department, Ministry of Foreign Affairs of the Czech Republic
"Twiplomacy 2.015."
Challenges related to using Twitter in diplomacy. What positive effects it had on communications of the Slovak MFA. How TW helps to show a different face of diplomacy in communicating directly with people. What languages one should use, what rules there are to make and break in twitter-space. Why you need to stay focused and sharp in tweeting and why size does matter.
Peter Susko, Press Department Director, Ministry of Foreign and European Affairs of the Slovak Republic
"Republic of Djibouti - key facts and figures."
Mohamed Siad Douale, Ambassador in Switzerland of the Republic of Djibouti
"Remarks to #WCFDavos."
Roman Vassilenko, Chairman of the Committee for International Information at the Ministry of Foreign Affairs, Republic of Kazakhstan
Dr. Zoltán Kovács, International Spokesperson of the Government of Hungary
Ricardo Diez-Hochleitner Cousteau, Deputy Director-General for Public Diplomacy at the Ministry of Foreign Affairs and Cooperation in the Kingdom of Spain
"Diplomacy as a channel for country branding - some examples."
Morten Wetland, Partner and Director of International Relations at First House, former ambassador of Norway at the UN, former State Secretary at the Office of the Prime Minister in Norway

13:00 - 14:00

Lunch break.

14:00 - 14:30

Panel discussion: How to engage the globe: Investments and  Place Branding.
Moderator: Gabor Hegyi, Founding Managing Director of Capital Communications (Hungary), rendering a presentation on: "How new activities and assets can develop a place brand." 18 years of building eco-awareness for Mali Lošinj, Croatia.
"Positioning Barcelona as a city that inspires through innovation and quality of life."
In the last few years, Barcelona has crafted and projected a 'new story’, thanks to a cross-sector strategy that enhances city visibility and empowers strategic stakeholders. Innovation, creativity and quality of life are key aspects of the new positioning, which can be conveyed as: Barcelona, a city that inspires.
Marc Puig i Guàrdia, Barcelona City Council’s Chief Marketing and Information Officer (Spain)
"360° Communications for Leadership in the 21 century."
Lev Gordon, co-Founder, IZHEVSK Association for City Development (Russia)

Participant in the final discussion:

Dr. Murat Mazibas, Head of Research & Business Development at Borsa Istanbul (Turkey)

14:30 - 15:30

Panel: Communications & leadership. How can comms help your company be #1?
Panel Partner: MOL Group (Hungary)
Moderator: Nurul Shamsuri, Campaign Manager for Parliamentary & Party Seats Candidate in Malaysia’s General and Party Elections in 2008 and 2014, Head of International Relation of Communication Division at Wanita UMNO Malaysia - Women Branch of the governing party, Director of Lubri Oil Corporation (Malaysia)
"MOL Group - the challenger brand."
How can communications help MOL Group be #1?
Dominic Köfner, Vice President Corporate Communications, MOL Group (Hungary)
"The Social CEO, business leadership in an engagement world."
Colin Byrne,  CEO of Weber Schandwick for UK & EMEA (UK)
"Why business communicators with little/no strategic company leadership access are set to fail."
Solly Moeng, Managing Director of DonValley (South Africa)
"We need more students than experts: Are you willing?"
Issues covered: To thrive in this world of unpredictable changes requires open minded exploration with self and others. It calls us to be humble, embrace failure and listen to all, irrespective of their status symbols or the lack of them. This won’t be easy. Yet, whoever promised it would be?
Advait Dikshit, Director of AND Consulting, mentor, professional coach, Anahat-Certified MBTI (India)

15:30 - 16:00

Coffee break.

16:00 - 16:45

Panel discussion: Communications in Asia - specific features.
Moderator: Yogesh Joshi,  Co-Chair of WCFDavos Committee, President of ABCI (India)
"Crisis communications - the Korean experience."
Kim Kyong-Hae, CEO and President of Communications Korea (South Korea)
"Vastushastra, a Boon for the communication industry."
Dr. Raviraj Ahirrao, Founder and Chairman of Vasturaviraj Group (India)
"China International Public Relations Association."
Zhao Dali, Executive VP & Secretary General of China International Public Relations Association (China)

16:45 - 17:30

Panel discussion: Employee Communications.
Moderator: Dr. Evgeniya Shamis, Founder and CEO of "Sherpa S Pro", Founder and Coordinator "RuGenerations", Co-Founder, International workshop "Innovation and clusters: business opportunities" (Brazil)
"Daring participation leadership in Russia."
Vera Boyarkova, Participating as HR Director, Leroy Merlin (Russia)
"What drives the employee engagement. Trends for different age groups."
Features that define a Great Place to Work. What do employees expect from an employer today?
Michael Hermann, CEO for Switzerland, Great Place to Work (Switzerland)
"The Evolving role of an Internal communicator."
The innovative employee communications tool – Theatre. The presenter has used it over past 9 years to engage employees across segments (shop floor workers, unskilled workforce and even the white collared employees). The effectiveness has proved high not only for employees segments that do not have access to intranets and English newsletters due to language issues, but also across all the other employee segments.
Sujit Patil, Vice President Corporate Communications, Godrej Industries Limited (India)

General Discussion:
Dream company in modern conditions: what should be done and communicated?

17:30 - 18:00

Round-up of the day: Highlights from Day 1 of WCFDavos'2015.
Forum Moderator: Stuart Bruce, Digital Communications, Online PR blogger, Trainer, and Consultant (UK).

20:00 - 22:00

C4F Davos Awards Gala Ceremony.
Location: Garden Hall, Morosani Schweizerhof,
Promenade 50, 7270 Davos Platz, Tel. +41 81 415 55 00.
Dress code: black-tie/evening-dress or smart/business/formal.

11th March 2015

8:00 - 9:15

Industry Game: Dura Lex. State regulations for the comms industry: Internet, Media, Business.
Moderator: Elena Brandt, WCFDavos Content Manager (Russia)
Moderator: Ekaterina Lavrova, WCFDavos team member, PR director at Depot WPF (Russia)

9:15 - 9:30

Opening: Day 2.
Forum Moderator: Guntram Kaiser, Managing Director of Kaiser Communication GmbH (Germany)

9:30 - 10:00

Debate: Cross-cultural VS Global - which shall be the communication of the future?
Moderator: Flavio Oliveira, Community Manager, PR Consultant and #WCFDavos Ambassador (Netherlands)

Cross-cultural comms advocate:

Rana Nejem, Founding Director of  YARNU, The Art of Social Intelligence (Jordan)
"Communications should definitely be cross-cultural, so that every culture/region retains its specific features when trying to decode their own message in the interaction with other cultures, and vice versa, when trying to translate other cultures' messages into the common local code."

Global comms advocate:

Dr. Volker Stoltz, President and founder of the Global Communication Institute, economist, entrepreneur, a renowned authority in Global Communications Strategies, initiator and supervisor of the Global Communication project and lecturer in International Public Relations at the University of Erfurt (Germany)
"Global PR is of course by definition cross-cultural. If you expect getting common understanding in the future, there is no such thing as 'global village culture' in which you speak the Lingua Franca English, eat Hamburgers and watch Hollywood films. In other words: I do not recognize any contrast between global and cross-cultural, but rather view global communications as a globally directed concert of local communications."

10:15 - 11:00

Panel discussion: What influences trust in a brand: Communications VS Customer Experience?
Panel leader: Saurabh Uboweja, Founder, CEO & Director Brand Strategy at Brands of Desire (India)
Statement: "Mark Twain has said it: never let the truth stand in the way of a good story! Without the real touch of a product/service, or without any experiences to support it, the brand is a myth in the mind of the consumer. The gap between perceived and real is the gap between communications and experience. Which of the two will play a greater role in building trust in brands of the 21st century? Shall truth meet the story?"
Tanuja Kehar, Vice President, Corporate Communications at Unitech (India)
Subhagata Mukherjee, Head of Marketing and Communications, Nokia (India)
Jörg Winkelmann, CEO & Founding Partner, Brand & Culture Change Advisor, Ming Advisory (Switzerland)

11:00 - 11:30

Coffee break.

11:30 - 12:30

Panel discussion: Universities/Science/Industry partnership.
Panel partners: RVC (Russia), INCISCO (Germany)
Moderator: Gianni Catalfamo, WCFDavos Committee co-Chair and Founder of cc:catalfamo (Italy)
Prof. Uday Salunkhe
, Director at WeSchool, Senate Member at Mumbai University (India)
"What would Humboldt say? Teaching communication with a research-learning approach."
Prof. Alexander Gerber, Founder and Scientific Director of INSCICO (Institute for Science & Innovation Communication) and Professor at the Rhine-Waal University (Germany)
"Building Efficient Relationships Between Industry and Scientific Community: Innovation Ecosystem Development as a Core Solution."
Key points: Ecosystem Management (EM) - driver of development for universities and companies. New communication paradigms of EM. Cooperation in the age of networks: communities as drivers of change.
Evgeny Kuznetsov, Deputy CEO and Director of Project Management Office at RVC (Russia)
"A message to #WCFDavos."
Industry Professionals turned Academicians, always bring a more real perspective for the students gearing up to begin or resume life in the corporate. As much as we students have our set of expectations from the industries, we must be ready to adapt to the unpredictably changing world environment around us.
Ashwapurwa Kumari, student at WeSchool in Mumbai (India)

12:30 - 13:00

Panel discussion: Modern and competitive education in Communications.
Moderator: Philippe Borremans, PR professional in Corporate Communications and Reputation Management, Chief Social Media Officer of Van Marcke Group, guest-lecturer at ISCAE, Ghent University, Vrije Universiteit in Brussels and at the Belgian Military Academy (Belgium)
Prof. Carlo Carnavale-Maffé
, SDA Bocconi School of management, Università Bocconi (Italy)
Maxim Behar, Founder and Board Chairman of M3 Communications College - the first fully licensed Bulgarian PR communications college associated with the NY Manhattan Institute of Management, Chairman of Hill+Knowlton Strategies in Prague, CEO of M3 Communications Group (Bulgaria)
Sergey Zverev, President of CROS Public Affairs & Public Relations Company, Professor of The National Research University: Higher School of Economics, Head of Integrated Communications Department (Russia)

13:00 - 14:00

Lunch break.

14:00 - 14:45

Blind Insight Session: Corporate Head of Comms to select a partner-agency!
Corporate Head of Communications meets face-to-face Agency Head of Strategy, challenging the latter with real company problems in a series of brainstorming fire-chats, trying to generate quick insights. The agency rep tries to offer a solution. The corporate executive shares publicly the approach and conclusions of the fire-chat and announces if they would select the agency as a partner for their corporate business.
Moderator: Maxim Behar, Chair of Hill+Knowlton Strategies in Prague, CEO of M3 Communications (Bulgaria)

Corporate Head of Communications:

Luis Ramos, Head of Communications, ThyssenKrupp Elevator AG (Germany)

Agency Head of Strategy:

Holly H. Zheng, President of Bluefocus International, Chairperson of International Business Management Committee at Bluefocus Communication Group (China)

14:45 - 15:15

Coffee break.

15:15 - 16:15

Panel discussion: Storytelling and story-sharing… or story-selling, and how ethical (if ethical at all)?
Moderator: Guntram Kaiser, Managing Director of Kaiser Communication GmbH (Germany)
Eva Snijders, professional storyteller, Founding Partner of "Visual Chemistry" (Spain)
Kirk Cheyfitz, CEO and Chief Editorial Officer at Story Worldwide (USA)
Katja Schleicher, Founder and CEO of Impact (Netherlands)
Shawn Callahan, Founder and Director of Anecdote Pty Ltd (Australia)

16:15 - 16:45

Special keynote: The real life-story of a top industry leader.
"Heroes of Innovation."

A talk revealing the key to the successful balance b/n business objectives, personal values and life essentials.
Rich Kylberg
, VP Communications and Global Marketing, Arrow Electronics (USA)

16:45 - 17:00

Round-up of the Forum: WCFDavos'2015 conclusions.
Forum Moderator: Stuart Bruce, Digital Communications, Online PR blogger, Trainer, and Consultant (UK).

17:00 - 18:00

Closing cocktail.

WCF in Africa, 2020

24-25 November,

Women Influence Community

26th-27th November,
Bonanza resort


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