Communication on Top

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Programme 2014

10th March 2014

20:00 - 22:00

Welcome Party (optional).
Location: Pöstli Stube, Morosani Posthotel
Promenade 42, 7270 Davos Platz, Tel.+41 81 415 45 00
Dress code: casual.

11th March 2014

9:00 - 9:20

Registration.

9:20 - 9:30

Opening of the 5th annual edition of the main WCFDavos forum. Welcome speeches.
Yanina Dubeykovskaya, co-Chair of the WCFDavos Committee and Content Director of the forum.
Tarzisius Caviezel, Mayor of Davos.

9:30 - 10:30

Panel discussion. PR is dead! < VS > Long live the all-channel-PR!
How will the industry essence change? What comes in the place of Public Relations?
Panel leader: Stuart Bruce, Digital Corporate Communications, Online PR blogger, Trainer and Consultant (UK).

Talk (30 min):

Paul Holmes, the PR guru worldwide, Founder and CEO of The Holmes Report and the SABRE awards.

Talk (10 min):

Prof Dr. Uday Salunkhe, Group Director at WeSchool, Senate Member at the University of Mumbai.

Stage discussion with all panellists facing the audience (20 min):

The panellists and invited guest experts - Zsuzsanna Beke, Head of Public Relations and Public Affairs, Richter Gedeon Plc. (Hungary), Galina Panina, PR Director & Manager External Communications, Leroy Merlin (Russia), Eric Maillard, Managing Director of Ogilvy PR (France).

Q-&-A session: interactive discussion with the audience (10 min).

10:30 - 11:00

Keynote (20 min). :-) The (unintentional) birth and evolution of a successful international "brand".
Do you know how the :-) and :-( emoticons were born? How and why did these symbols and their descendants become popular and spread to every country in the world, used by ordinary people perhaps a billion times every day? How did they evolve into the new shapes and styles that we see today? And how did 10 minutes of silly online conversation give rise to a lasting international "brand" that is still growing and spreading after more than 30 years?
Well, the answers to all these questions will be provided by:
Scott E. Fahlman
, Father of the first smiley emoticon in 1982, computer science expert at Carnegie Mellon University (USA), widely recognized as an authority on artificial intelligence and knowledge representation. Currently working on Scone, a knowledge-base system designed to support human-like "common sense" reasoning and natural language understanding in intelligent software systems.

Q-&-A session: interactive discussion with the audience (10 min).

11:00 - 11:30

Coffee break and networking.

11:30 - 12:30

Panel discussion. New business in new media environment or New media for new technologies/startups?
Panel partner: RVC (Russia)
Panel leader: Stuart Bruce, Digital Corporate Communications, Online PR blogger, Trainer and Consultant (UK).

Speakers (10 min per talk):

Saurabh Kumar Uboweja, Founder, CEO & Director Brand Strategy at Brands of Desire (India).
"Innovation ecosystem: demand for new media." - rendered by Alexander Potapov, Deputy CEO, Managing Director at RVC (Russia).
Lars Hilse, CEO of Lars Hilse Web Strategy & E-Business Development Consultants (Germany).

Q-&-A session: interactive discussion with the audience (10 min).

12:30 - 13:30

Panel discussion. Communicating values, ethics and tolerance: CSR, business and society.
Panel partner: International Charitable Fund - Olexandr Feldman’s Foundation
Panel leader: Rui Martins, Corporate Communications and Public Affairs at Dianova Portugal - an NGO with consultative status at the Economic and Social Council of the Unites Nations regarding Youth, Education, Drug Addictions and Community Development.

Speakers (10 min per talk):

Maxim  Vodka, Director of the International Charitable Fund Olexandr Feldman’s Foundation.
"Trust as a Strategy." - rendered by Olga Katalina, General Director of Charity Foundation "Artist" (Russia). 
Dr. Peter Mackelworth, Conservation Director and Chairman of the Board, Blue World Institute of Marine Research and Conservation (BWI), a Croatian non-profit NGO covering the entire Adriatic Sea.
Sudhanshu ('Suds') Sarronwala, Executive Director Marketing & Communications at WWF International.
"Team Katusha cycling, the CSR project by ITERA." - rendered by Alexander Goryunov, Press Secretary and Deputy Director of the PR unit at ITERA Group (Russia).

Q-&-A session: interactive discussion with the audience (10 min).

13:30 - 14:30

Lunch and networking.

14:30 - 16:30

Round Tables + Panel Discussion. The "3 Whales" Industry Game.
Expectations, demands and favoured business relations between the 3 key players on the market:
PR Consultancies, In-house PR & Corporate Communications, Associations for PR & Comms.
Moderator: Lena Brandt, WCFDavos organizing team member (Russia).

Three simultaneous Round Table discussions (45 min):

Round Table for PR Consultancies' Owners and Managers

Round table leader: Maxim Behar, WCFDavos Committee co-Chair, Chairman of Hill+Knowlton Strategies (CZ) and CEO & Board Chairman of M3 Communications (BG).
Participants: Iryna Zolotarevich, Managing Director of PR agency Pleon Talan (affiliate of Ketchum Pleon, Ukraine), Ankica Mamić, Owner and Managing Director of IM&C Agency (Croatia), Dr. Gábor Hegyi, Founder and Managing Director of Capital Communications (Hungary).

Round Table for In-house PR & Corporate Communications Officers

Round table leader: Prof. Dr. Marc Langendorf, Deputy Head of Corporate Communications at Siemens AG.
Participants: Zsuzsanna Beke, Head of Public Relations and Public Affairs, Richter Gedeon Plc. (Hungary), Stephanie Hills MSc MCIPR, UK Communications & Innovation Officer, CERN Press Office (Switzerland), Vahit Bora, Corporate Communications Manager at ASSISTT A.S. (Turkey).

Round Table for Presidents/Chairs of Associations for PR and Communications

Round table leader: Lorena Carreño, Vice President of the Mexican Communication & Marketing Industry Confederation - CICOM (Mexico). 
Participants: Michael Ambjorn, Board Director of the International Executive Board of the International Association of Business Communicators (IABC), Andreas Hugi, President of the Association of PR Agencies in Switzerland (BPRA), Yogesh Joshi, President of the Association of Business Communicators in India (ABCI), Aleksandra Kolarić, President of the Croatian Public Relations Association (CPRA), Jelena Šarenac, Vice President of the Serbian Society for Public Relations (DSOJ), Nikolay Nedelchev, Chairman of the Board of the Bulgarian Association of Public Relations Agencies (BAPRA), Diego Biasi, Board Director of the Italian Association of full-service PR Agencies (Assorel).

Stage discussion with six RT reps facing the audience (45 min):

Overall panel discussion. Two elected representatives of each Round Table step out, sharing conclusions, arguing viewpoints, presenting ideas for the communications market niche approach (15 min per RT viewpoint).

Q-&-A session: interactive discussion with the audience (30 min).

16:30 - 17:30

Coffee break and networking.
Lobby area session. Research results presentation. Global Media Communication Map.
Presenter: Ekaterina Lavrova, WCFDavos organizing team member (Russia).

17:30 - 18:30

Panel discussion. Do you e-xist?
Discussion leader: Gianni Catalfamo, CEO of Digital & Social Media Leadership boutique cc:catalfamo (Italy).

Stage discussion with all panellists facing the audience (50 min):

Virginie Coulloudon, Group Director External Relations at Transparency International.
Eric Maillard, Managing Director of Ogilvy PR in France.
Dicran Babayantz, Head of Marketing and Communications at Value Transformation Services (Italy).
Lars Hilse, CEO of Lars Hilse Web Strategy & E-Business Development Consultants (Germany).

Q-&-A session: interactive discussion with the audience (10 min).

18:30 - 19:00

Special Keynote (20 min). Real life-story shared: "À PR guy never grows old!"
The true life-story of a top industry leader:
Maxim Behar, WCFDavos Committee co-Chair, Chairman of Hill+Knowlton Strategies (CZ) and CEO & Board Chairman of M3 Communications (BG).
A successful professional career: ideas, beliefs, values, crisis periods, insight gained, solutions for a happy life!

Q-&-A session: interactive discussion with the audience (10 min).

19:00 - 19:30

Presentation (20 min). Showcase - winner of a national PR and marketing award.
Olga Bereslavskaya, PhD, Entrepreneur, Angel Investor, Managing Partner of Finjecto LTD, Founder of the page "Amazing Hong Kong" - #2 Facebook page in the World to promote Hong Kong as a tourist capital of Asia, winner of the Success Story Award 2013 in Hong Kong.

Q-&-A session: interactive discussion with the audience (10 min).

20:30 - 23:30

C4F Davos Awards ceremony and Gala dinner (optional).
Location: Garden Hall, Morosani Schweizerhof
Promenade 50, 7270 Davos Platz, Tel. +41 81 415 55 00
Dress code: black-tie/evening-gown or smart/formal.

12th March 2014

9:00 - 10:00

Panel Discussion. How do global events influence the global development?
G20 Summit, the Olympic games, the FIFA World Cup, Cannes International Film Festival.
Panel Partner: CROS Public Relations & Public Affairs (Russia)
Panel leader: Sergey Zverev, Founder & President of CROS Public Relations & Public Affairs (Russia).

Speakers (15 min per talk):

"How do global events influence the global development?" - rendered by Ardi Kolah, Associate of the Indian Institute of Management in Calcutta, Visiting lecturer of London Metropolitan Business School and member of the Council of PRCA (UK).
"Tour de France - global and local impact." Andrew Denton, Head of Media Yorkshire’s Grand Départ, Welcome to Yorkshire (UK), will talk about the significance of hosting a big global event like Tour de France and the economic and cultural benefits it brings, both locally and internationally, the links and profiles it helps to develop, and the importance of using communications to maximise these benefits.

Q-&-A session: interactive discussion with the audience (15 min):

Special guest expert: Nancy Waites, Head of Policy Research and Government Relations, World Vision Australia and the Ausralian C20 (Australia).
Special guest expert: Andreas Hugi, Founder and CEO of Furrer.Hugi&Partner AG (Swizterland).

10:00 - 11:00

Panel discussion. Communication, Universities, Education - the new approach.
Panel Partner: Ural State University of Economics (USUE)
Panel leader: Maxim Gashkov, Development Director at WCFDavos (Russia).

Speakers (10 min per talk):

"Geopolitical Positioning of Universities." - rendered by Prof. Dr. Mikhail Fedorov, Rector of the Ural State University of Economics (Russia).
"How to build a mutually beneficial relationship b/n PR profession and PR Education & Research." - rendered by Iekje Smit, Programme Director of Master of International Communication at School of Communication, Media & IT at the Hanze University of Applied Sciences in Groningen and Chair of Geert Hofstede Consortium (Netherlands).
"Strengthening universities' reputation in the global educational community." - rendered by Christian Dougoud, Associate Director, EastWestPR (UK).
"Innovating Education." - rendered by Gianni Catalfamo, CEO of Digital & Social Media Leadership boutique cc:catalfamo and a visiting lecturer at SDA Bocconi Business School (Italy).

Q-&-A session: interactive discussion with the audience (10 min).

NB! 11:30-13:30Closed-Door Session in a separate premise at the Davos Congress Centre, focusing on: High School Communication Strategy. Moderator: Maxim Gashkov, Development Director at WCFDavos. Restricted access for invited participants only!

11:00 - 11:30

Coffee break and networking.

11:30 - 12:00

Keynote (20 min). The New Communication world: Sharism philosophy.
Isaac Mao, co-Founder and Director of the Social Brain Foundation, venture capitalist, software architect, social media researcher, also known for his social teaching and for his active developing of the Sharism philosophy.

Q-&-A session: interactive discussion with the audience (10 min).

12:00 - 13:00

Panel discussion. 3D vision of the future. Who creates our agenda and shapes up our future: the media, the politics, business, PR, or science?
Panel partner: RVC (Russia)
Panel leader: Maxim Behar, WCFDavos Committee co-Chair, Chairman of Hill+Knowlton Strategies (CZ) and CEO & Board Chairman of M3 Communications (BG).

Speakers (15 min per talk):

"Steps Beyond Connectivity: Communicating Digital Transformation." - rendered by Sinan Cem Şahin, Corporate Communication Director of TTNET (Turkey).
"Influential Technologies: Changed Humanity." - rendered by Evgeny Kuznetzov, Director of Development and Communications Department at RVC (Russia).
Matthew Painter, Research Director at the Ipsos MORI Reputation Centre (UK).

Q-&-A session: interactive discussion with the audience (15 min).

13:00 - 14:00

Lunch and networking.

14:00 - 14:45

Panel discussion. Political communications: Global Values VS Local Trust.
Panel leader: Dr. Gábor Hegyi, Founder and Managing Director of Capital Communications (Hungary).

Speakers (15 min per talk):

Maria Schicht, Deputy Director of Centre for Public Communication, City of Warsaw (Poland).
Nurul Ashiqin Shamsuri
, Campaign Manager for Parliamentary and Party Seats Candidate in Malaysia’s General and Party Elections in 2008 and 2014, Head of International Relation of Communication Division at Wanita UMNO Malaysia - the Women Branch of the government party, and Director of Lubri Oil Corporation (M) SB (Malaysia).

Q-&-A session: interactive discussion with the audience (15 min).

14:45 - 15:30

Industrial discussion. Pharmacy: from business communications to leadership on the market.
Panel partner: Gedeon Richter Plc.

The pharmaceutical industry is undergoing a major paradigm shift - what once used to be an industry led by itself and by medical doctors is now turning upside down the stakeholder pyramid, so that the consumers themselves - very informed today! - are leading the industry. Building trust through concise reputation management is essential to construct a credible brand with strong effect in society, when it comes to pharma companies. A multi-stakeholder approach is needed, in order to build mutually beneficial relationships that will last long and allow the company to survive in ages where profit margins' and business strategies are being completely re-evaluated. This strategy is about to determine whether the industry will change the way communication is done or vice-versa.

Panel leader: Flavio Oliveira, International Communication & Market Intelligence consultant (Brazil).

Speakers (15 min per talk):

Zsuzsanna Beke, Head of Public Relations and Public Affairs, Richter Gedeon Plc. (Hungary).
Saurabh Kumar Uboweja, Founder, CEO & Director Brand Strategy at Brands of Desire (India).

Q-&-A session: interactive discussion with the audience (15 min).

15:30 - 16:00

Coffee break and networking.

16:00 - 17:00

Panel discussion. Communications Professionals 3.0 - changes and challenges.
Panel leader: Paul St John Mackintosh, former Managing Editor at the Asian Venture Capital Journal (Hong Kong), Special Advisor for the CEE/SEE region, Capital Communications (Hungary).

Speakers (10 min per talk):

"External and Internal communication: a blurred borderline." - rendered by Prof. Dr. Marc Langendorf, Deputy Head of Corporate Communications at Siemens AG (Germany).
"Communicating CERN - achieving a balance between local, national and international stakeholders." - rendered by Stephanie Hills MSc MCIPR, UK Communications & Innovation Officer, CERN Press Office (Switzerland).
Galina Panina, PR Director & Manager External Communications, Leroy Merlin (Russia).
Priya Singh, Assistant General Manager & Head - Digital Media, Corporate Brand Management & Communication, Larsen & Toubro (India).

Q-&-A session: interactive discussion with the audience (10 min).

17:00 - 17:45

Presentations. Showcases - winners of national, regional or global PR and marketing awards.
Moderator: Ekaterina Lavrova, WCFDavos organizing team member (Russia).

Speakers (15 min per presentation)

Jean Leopold Schuybroek, Chair of the Global and EMEA Region Development Group at The Public Relations Organization International, Inc. (PROI Worldwide), will present the campaign "Can a political decision of a one-party government be reversed?", developed by Seesame Communication Experts, the Slovakian partner of PROI Worldwide - the campaign won a prize as the Best Public Affairs Campaign at the Global Sabre Awards 2013 in Miami, USA.
Vladimir Pletyukhin, Vice President of CROS Public Relations & Public Affairs (Russia), will present the Silver Archer Award - a Leading Russian PR Award.

Q-&-A session: interactive discussion with the audience (15 min).

17:45 - 18:30

Content overview: conclusions and summary of the key points of the forum.

18:30 - 19:00

Farewell cocktail (wine).

 

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