Printed materials 11

Forum Booklet 2011

Includes CV data and information on:

page 1. Front cover
page 2. Major partner: Integrated Energy Systems (IES), Russia
page 3. "Communication is... ", shared by Forum Committee 2011
page 4. Forum Program - Day 1
page 5. Forum Program - Day 2
page 6. Speakers in panel: Debate on New PR vs New marketing
page 7. Speakers in panel: Reputation & Publicity On/offline - the next step?
page 8. Speakers in panel: Social Media
page 9. Speakers in panel: Political Communication Strategies
page 10. Speakers in panel: Financial Communication and IR
page 11. Case Studies in IR, Social Media, and External Communications
page 12. Speakers in panel: Regulating and Professionalizing the PR industry
page 13. Speakers in panel: Crisis Communications and Litigation PR
page 14. Speakers in panel: Marketing, Branding and Economy of Trust in the Web 2.0 era
pages 15-18. Official Forum Partners
page 19. Media Partners
page 20. C4F awards - Categories
pages 21-22. C4F awards - Nominees 2011
page 23. Major partner - Holmes Report & SABRE awards; Thank-you note to Partners 2011
page 24. Back cover with contact details

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Forum Agenda 2011

Covers a 2-days event, including:

A Key Debate (New PR vs. New marketing)

6 panel discussions:
Reputation & publicity on/off-line: the next step? (3 presentations)
Integrating SM internally (3 presentations)
Political Communication Strategies (4 presentations)
IR Communications (3 presentations)
Crisis Communications & Litigation PR (2 presentations)

An Overview (What did WEF'11 teach us?)
3 keynotes (Marketing&Branding; IR; Reputation Management)
2 Case Studies (IR; External Communications) by major corporations

A C4F awards ceremony and gala dinner with prizes positioned in 4 categories:
"Titan Web 2.0", "Image of the future", "Media of the future", "Relations of the future"

5 coffee-breaks, 2 lunches, a welcome cocktail, and a closing buffet

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