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WCF | Lodz 2016

WCF | Lodz 2016


Innovations and Human-Centered Design

10-11 October, 2016
The City of Lodz, Poland







The regional edition of WCF Davos in Łódź (Poland) concentrates on Human-Centred Design, Customer Experience, Service Design, Product Design, UX as keys to innovation in business.

The conference is addressed to Innovation Officers, CEOs of companies, Mayors of cities, who are interested in Technology Innovation and Design Thinking process as an important part of creating any innovation aiming to improve the quality of customers' and inhabitants' life.

No more than 200 decision makers and creative minds unite their experience to talk about the future of services, products and brands.

Why do we do it in Łódź?

This city is overcoming the redesign process. The authorities do a lot for inhabitants to change the city and it is really impressive how Łódź was changed during last years.

Welcome to a two-day long event, which will change your way of thinking about innovation and business.

Venue: Hotel Andel's
ul. Ogrodowa 17, 91-065 Łódź, Poland

Organizer and Partner:


For any details, please contact:
Organizing Committee of WCF Davos Lodz 2016
Special website:

For updates and real-time coverage, join the Facebook event

10th October 2016

8:30 - 9:30

Registration of participants

9:30 - 10:00

Opening of the Forum

Welcome addresses by:

Dymitr Romanowski, WCFDavos-Łódź Special Edition's Program Director, Co-founder and CEO of The Story (Poland)
Hanna Zdanowska, Mayor of Lodz (Poland)
Yanina Dubeykovskaya, WCFDavos Summit's General Director, President of the WCFA in Switzerland

10:00 - 10:50

Special Keynote
Willy Lai, Director of User Experience Design, Internet and Emerging Technologies, Silicon Valley (USA) / "The Business Value of User Experience Design"

10:50 - 11:40

Jenn Maer, Design Director at IDEO - San Francisco (USA) / "Why Storytelling Matters in Healthcare"
Sylwia Borowska-Kurek
, Country Manager at Abbott Laboratories (Poland) / "FreeStyle Libre: the Power of Patient Experience in Creating Disruptive Innovation"
Marcin Halicki
, Chairman at Braster (Poland) / "Revolution in breast cancer detection"

11:40 - 12:00

Coffee Break

12:00 - 13:05

Daria Kertsenbaum
, Communications Director at ABBYY (Russia) / "ALL of Tolstoy in One Click - How to save and transfer knowledge in the new age of technologies and social communications"
Piotr Bucki, Storyteller, Coach, CEO at (Poland) / "The Rational of The Irrational Brain. How to design information and avoid cognitive traps in business"
Wieslaw Bartkowski, Interaction Designer & Complex Systems Researcher, Lecturer at SWPS, School of Ideas (Poland) / "Connecting bits and atoms through art, code and design"
Daniela Signorino, Key Account Manager at Moleskine (Italy) / "Why Handwriting still matters in the Digital Era"

13:05 - 13:55

Drew O'Malley
, Chief Digital Officer at AmRest (Poland) / "Restaurant innovations in Central Europe"
Filip Miłoszewski, CEO at Listonic (Poland) / "The rise of voice interfaces and why we shall soon be having a conversation with our fridge"
Anastasia Tretyakova
, Creative Director at Depot WPF (Russia) / "Human-centered branding: you are what you eat"

13:55 - 14:40

Lunch break

14:40 - 15:30

Franky Saegerman
, Head of Digital Insights at NATO (Belgium) / "NATO and Social Media - Measuring what matters"
Mick Griffin
, Chief Revenue Officer at Brand24 (Poland) / "How People use Social Media as their new best friend"
Lorenzo Brufani, Owner and General Manager at Competence Communication, PR Team Leader and former spokesperson at (Italy) / "Web & Social Media Intelligence"

15:30 - 16:05

Alex Frenkel, VP Product at (Israel) / "Designing Human Centered Money"
Alicja Hendler, Commissioning Editor at My Company Polska Magazine (Poland) / "Easier, simpler, cheaper or how FinTech solutions support small and medium business"

16:05 - 16:20

Coffee Break

16:20 - 17:10

Sean Gardner
, Co-founder of Huffington Post's "Twitter Powerhouses Series" (USA) / "From TV to Film and to Music: How Social Media Changed The Entertainment Experience"
Jakub Szumielewicz
, Vice President of Legia Warsaw Football Club (Poland) / "Fan Experience at Ł3 – Between Innovation and Sustainability"
Lukasz Alwast
, Project Manager at Fish Ladder, Platige Image (Poland) / "At the intersection of culture and tech. When interdisciplinarity generates joy"

20:00 - 23:00
Special dinner
For speakers and participants, who were handed an invitation during their registration

11th October 2016

8:30 - 9:30


9:30 - 10:20

Johan Adda
Ex-Apple, User Experience architect (United Kingdom) / "What if your emotions could change your device's user interface? The future of humane interface"
Arturas Jonkus, CEO at TelcoQ (Lithuania) / "When the crowd is ready to engage"
Marcin Malicki
, Project Manager at Wirtualna Polska (Poland) / "Technology vs Design: Limitations make art"

10:20 - 11:10

Urban tissue
Maciej K. Krol
, President at Xcity Investment (Poland) / "Responsible planning - social and economic responsibility in creating urban tissue"
Boguslaw Barnas, CEO at BXBstudio (Poland) / "Future of the Human Space"
Agnieszka SikorskaMarta Grochowska, Co Founders at Enagage Warsaw (Poland) / "Co-creation - how to effectively engage citizens"

11:10 - 11:30

Coffee Break

11:30 - 12:05

Transport & Delivering
Kacper Winiarczyk, General Manager at Uber (Poland) / "Revolution in mobility. The future of cities"
Rafal Brzoska, CEO at InPost (Poland) / "Automation in e-commerce deliveries. Disruptive business model by InPost"

12:05 - 12:55

Cities & Regions
Dymitr Romanowski, CEO at The Story (Poland) / "UX Warsaw Project - How to change city for better tourists experience"
Blazej Moder
, Managing Director at EC-1 Lodz City of Culture (Poland) / "EC1 Łódź – the metaphor of the city’s history"
Eliza Kruczkowska, Director of Innovation and Development at Polish Development Fund (Poland) / "Start In Poland"

12:55 - 13:40

Lunch break

13:40 - 15:00

Future of innovation – intellectual property, business, science and technology

LSW's panel discussion:

Maciej Kubiak, Advocate Partner in LSW Leśnodorski Ślusarek and Partners Law Firm (Poland)
Magdalena Jablonska, COO at MIT Enterprise Forum Poland (Poland)
Izabella Grzegory, Director at Institute of High Pressure Physics PAS Unipress (Poland)
Krzysztof Jakubczak, CEO at Perspectiva Solutions (Poland)

15:00 - 16:30

The City of Future

Best Place's panel discussion:

Adam Mikołajczyk, President of Best Place - European Place Marketing Institute (Poland)
Jaroslaw Gorski, Member of the Board at Best Place - European Place Marketing Institute (Poland)
Grzegorz Wolff, Deputy Director of the Economic Development Department in the City of Warsaw (Poland)
Eliza Kruczkowska, Director of Innovation and Development at Polish Development Fund (Poland)
Blazej Moder, Managing Director at EC-1 Lodz City of Culture (Poland)
Bogna Swiatkowska, Chairman at Bec Zmiana Foundation (Poland)
Justyna Glusman, Expert at Forum Od-nowa (Poland)
Henryk Stawicki, Design Strategy Pilot at Change Pilots (Poland)

16:30 - 16:45

Closing cocktail (held in the coffee-break area)



For any details, please contact:
Organizing Committee of WCF Davos Lodz 2016
Special website of the Regional Forum:

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