WCFDavos | Kazan 2015
III Kazan International Tourism Forum
"BENCHMARKS OF THE FUTURE"
WORLD COMMUNICATION FORUM DAVOS
Global tourism: the NEW world of communications
Values and theme definition:
NEW competitive environment, NEW consumer behaviour, NEW channels of communication. The new profile of today’s consumer with regards to the global changes in the overall model of consummation.
Communications: How can countries/regions interact with the globe?
Communication and new technologies in modern tourism
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22nd October 2015
Venue: Korston Hotel, Ballroom.
Press Conference of the Federal Agency for Tourism "National Calendar".
Venue: Korston Hotel, Ballroom.
- Signing of a Cooperation Agreement b/n "VisitRussia" National Tourism Marketing Centre and "Appreal" LLC (mobile guide «TopTripTip – Travel in Russia»).
- Signing of a Cooperation Agreement b/n "VisitRussia" National Tourism Marketing Centre and "Radiogid"(Russian producer and developer of modern devices for tourism industry).
Venue: Korston Hotel, Ballroom.
Plenary meeting: Communications: How Can Countries/Regions Interact with the World?
Gianni Catalfamo, Web 2.0 Evangelist, Founder of CC:Catalfamo (Italy):
"Communications as the Key Driver of Change: Globe, Individual, Business."
Gregory Pomerantsev, Head of the National Tourism Agency of the Republic of Belarus:
"Future of Global Tourism Industry in Russia Depends on the Modern State Policy."
Sean Gardner, ñî-founder of «Twitter Powerhouses Series», #1 in Social Media Power Influencer, USA
Coffee Break / Media Briefing.
Interactive panel with experts: Communication Matrix of Tourism: Engagement & Storytelling.
How to tell the story of your touristic products and destinations, how to engage customers and transform them from consumers into ambassadors and tour-service sellers?
Yanina Dubeykovskaya, Founder & Content Director of the WCFDavos summit in Switzerland
Round Table of the Federal Agency for Tourism «Aspects of Promoting Russian Touristic Products Abroad».
Keynote: Place marketing - Make Communications Global!
How can effective communication strategy help you become the first-choice destination for travellers?
Maksims Tolstojs, Member of the Riga Tourism Development Bureau, LIVE RIGA (Latvia)
Interactive panel with experts: Consistency in Touristic Brand Regulation.
Vasily Dubeykovskiy, CEO of City Branding (Russia)
Vladimir Cherepanov, Co-founder of the "I’m Siberian" Project (Russia)
Alexander Gorokhov, Coordinator of the project "VisitRussia"
Gregory Pomerantsev, Head of the National Tourism Agency of the Republic of Belarus
Natasha Grand, Director of INSTID Company (UK)
Coffee Break / Networking.
Interactive panel with experts: Events as the New Tool of Destination Communication with Tourist.
Sergey Knyazev, Owner and general producer of "Knyazev" Corporate
Gennadiy Shatalov, Facilitator of "Russian Event Award"
Artem Balaev, General producer of gastronomic festival "O,DA!EDA!" in Moscow and St.Petersburg
Sergey Ivanov, Chairman of the State Committee for Tourism of the Republic of Tatarstan
Keynote: Destination Revenue Management.
Why we need to unite business structures and motivate them to do co-branding projects in order to promote a destination.
Marina Nikulova, Representative of the Dutch Alliance in Russia and the Dutch Tourism & Congress Board, Marketing Specialist at AVIAREPS AG (Russia)
10 minutes of publicity for a partner in tourism.
Expert's report: Event tourism and geobranding of cities/regions.
Sergey Knyazev, Owner and general producer of "Knyazev" corporate
Interactive panel with experts: Russia on the Global Tourism Market: Leading into the future!
Regina Shchegoleva, Consultant in the field of Tourism (Russia & Switzerland)
Yuryi Schegolkov, Deputy Head in Charge of the Federal Agency for Tourism (Russia)
"Russia in Competitive Environment - Analysis of Tourism Competitiveness in 2015."
Mikhail Ushakov, Head of the National Association of Tourist Information Centres (Russia):
"Regional touristic product in overseas markets. How to get success?"
Conclusions from the first day of the Forum and defining the "Benchmarks of the Future".
Public talk: National Association of Tourist Information Centres.
Gala dinner for the Forum participants (upon special invitations only).
23rd October 2015
Venue: Korston Hotel, Pushkin Hall.
Keynote: Communications and New Technologies in Modern Tourism.
Lars Hilse, CEO of Web Strategy & E-Business Development Consultants (Germany):
"Digital Tourism Trends: What Will Happen to the Global Tourism Industry in the Next 5 Years?"
Ekaterina Lavrova, PR-Director at Depot WPF (Russia):
"Analysis of the Digital Environment in the Russian Tourism"
Coffee break / Networking.
Interactive panel with experts: Travellers "Love with Their Eyes"!
How to be in tune with consumers? Get your communications upgraded.
Elena Brandt, WCFDavos Content Manager (Russia)
Elina Zhuk, Executive Director of "Smetana" Agency (Russia):
"Viral Videos in Promotion and Communication with Customers."
Yuliya Shyukina, Head of "Travelogia" School of Journalism
Sean Gardner, ñî-founder of «Twitter Powerhouses Series», ¹3 in the Forbes Chart of the Most Influential People in SMM for 2013 (USA):
"SMM - the Visual Language of Travellers."
10 minutes of publicity for a partner in tourism
Expert’s report: User Generated Tourism: Recommendations, Shared Experience, Trust.
Consumers trust recommendations rather than advertising, so the main channels of information and promotion of touristic products has become the information shared by the consumers. Suggestion for a discussion on whether it is possible to control the distribution of information produced by consumers.
Lorenzo Brufani, Competence Communication - Owner and General Manager, former Italian Spokesperson for TripAdvisor (Italy)
Keynote: Your Online Reputation Precedes You. Everything Starts in Digital.
How communications online impact hotels and territories.
Mirko Lalli, CEO and founder travelappeal.com (Italy)
Debates: Tour Operators and Online Services: Confrontation or Cooperation.
How to build product distribution online and make domestic tourism competitive?
Alexey Vengin, CEO of Profi.Travel (Russia)
Keynote: Touch the Tourism with TopTripTip.
Andrey Suleykov, CEO of Appreal LLC
Conclusions from the two days of the Forum and defining the "Benchmarks of the Future".
A guided tour around Kazan.