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Marc Puig i Guardia

Marc Puig i Guardia

Barcelona City Council’s Chief Marketing and Information Officer

Marc Puig i Guàrdia is Barcelona City Council’s Chief Marketing and Information Officer whose responsibilities include marketing the city and driving the brand as a strategic asset for competitiveness. He also manages the city's public information services and relations with the local residents through various corporate channels.

As a brand manager, over recent years he has implemented a new citizen-oriented positioning strategy for the Council, engaging the local residents in promoting the city’s global image abroad. Among other key initiatives, he has launched a new corporate identity and campaign plan concept that is not only sustainable, but also consistent with the positioning strategy.

Barcelona City Council’s Chief Marketing and Information Officer

WCF in Africa, 2020

24-25 November,
Lusaka

Women Influence Community

26th-27th November,
Bonanza resort

 

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WCF Geneva Week 2017, Day 1

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