Speakers

Milorad Ajder

European Head of the Ipsos Global Reputation Centre

Milorad Ajder is European Head of the Ipsos Global Reputation Centre. He has overall responsibility for strategy and innovation, as well as retaining a number of key client relationships.

His background encompasses both brand consultancy (Addison and Fitch) and reputation research (ORC International). He is passionate about the role of research within the corporate environment, and believes it should be seen as a strategic resource that delivers both business critical insights and an action plan for change.

Prior to joining Ipsos MORI, Milorad led ajder-associates, a strategic research boutique working with a range of blue-chip clients including BP, CNBC Europe, Reed Midem and DuPont. His focus was on delivering a blend of research and corporate brand expertise that added value to the reputation management process.

He is a regular speaker at international conferences for such organisations as the Conference Board and the EACD. Milorad has also written in a wide range of business and marketing publications and is an author of original research (Global 100) on reputation management in large corporations.

Notes: Ipsos is the world’s third largest market research company with offices in over 100 countries and a turnover in excess of 1.5 billion euro.

European Head of the Ipsos Global Reputation Centre