Speakers
Dr. Cees van Riel
Co-Founder and Vice Chairman of Reputation Institute
Dr. Cees van Riel is Co-Founder and Vice Chairman of the Reputation Institute in Denmark. He is also a Professor and Head of the Corporate Communication Centre, giving lectures as a professor of corporate communication at the Department of Business Society Management at the Rotterdam School of Management (RSM), Erasmus University, Rotterdam. He is the founding director of RSM's International Executive Master Programme in Corporate Communication.
His most recent research involves measuring reputations among building and construction companies as well as building societies. His research has been widely published with articles appearing in, among others, the Academy of Management Journal, Long Range Planning, the Journal of Management Studies, the Journal of Marketing, the Management Communication Quarterly, and the Corporate Reputation Review.
He is the author of the ten books, the most well-known of which "Principles of Corporate Communication" (1996), "Essentials of Corporate Communication" (2006) and "Fame & Fortune: How the World's Leading Companies Build Winning Reputations" (2004). Each has been translated into eight different languages. His book "The Alignment Factor: Leveraging Total Stakeholder Support" was published in January 2012 in five languages.
He is the editor-in-chief of the Corporate Reputation Review and the managing director of the Reputation Institute, a research and consultancy firm he founded together with Charles Fombrun from Stern Business School, New York.
Professor van Riel is the founder of the Reputation forum The Netherlands (RfN), a platform comprising company directors of communication from twenty of the largest Dutch organisations including, among others, AkzoNobel, Unilever, Philips, Ahold, ING, Aegon, KPN, FrieslandCampina, Arcadis and Shell.
Professor van Riel has been active as a consultant in the areas of corporate branding, reputation management and employee alignment for more than two decades, working for companies including Rabobank, ING, Philips, TNT, AkzoNobel, FedEx, Petrobras, Vale, Coca Cola, Master Card, and Baker & McKenzie.
He is also involved in various annual reputation rankings including the Annual Reputation Institute Study published by FORBES conducted in 34 countries across the world's 1800 largest companies. The Dutch component is published in the "Financieele Dagblad", Netherlands.
Co-Founder and Vice Chairman of Reputation Institute
