Communication on Top

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Programme 2017

13th March 2017

9:30 - 18:00

Venue: Geneva Motor Show
Focus on: Branding & Design

Visit & tour aruound the Geneva Motor Show exposition

Suggested topics for discussion:
Branding: how to develop a global brand
Brands storytellingHuman-centred design

Assembly of the WCFA association

14th March 2017

9:30 - 22:30

Venue (to be confirmed): UN Headquarters
Focus on: Global organizations & Government communications

Official opening of the WCF week
Lunch visit around the UN Headquarters

Suggested topics for discussion:
Country branding: who is in charge
Wanted: a spokesperson of Humanity
Win-win strategies
Reputation management
Social media strategies

Refugees issues: how to communicate that
How to manage global communications
Global Communication VS Cross-cultural communication


C4F Awards
Venue: President Wilson Hotel
Welcome cocktail
Gala dinner and awards ceremony
Winners’ showcases

15th March 2017

9:30 - 18:00

Venue (to be confirmed): UN Headquarters
Focus on: Global companies & Business development

Suggested topics for discussion:
Global companies: communications management
CSR in today’s open digital world
Sustainable development strategies in business and society
Social marketing and social communications: key actors
New money and new currency of social evaluation

16th March 2017

9:30 - 18:00

Venue (to be confirmed): CERN
Focus on: Science & Technology

Suggested topics for discussion:
Open-code Innovations
Science communications
Technological transfer
Understanding Cellular Networks
Mind the Explanatory Gap
Public Understanding of Scientific Breakthrough
Cutting Edge Technology
Technology vs Perceptive Incapacity or How to Bridge the Explanatory Gap
Climate Change
Man on Mars
Investments in Space
Unmanned Aerial Vehicles (UAVs)
Neural Networks (ANNs)
How can innovators make a profit?
Change of ownership rights

17th March 2017

9:30 - 18:00

Venue: GLION Institute of Higher Education
Focus on: Education in Communications

Topics for the daily discussion:
Global education trends: Ecosystems / Community management / Online education
What is the meaning of ‘quality education’ today?
How to engage the globe?
How to build a strong educational brand?

Training sessions (2 simultaneous slots with two sessions held per slot)

WCF | Istanbul
3-4 Nov, 2016

Crises VS Chances:
Country, Company,
Personal Reputation!

WCFDavos 2017

09-11 March
Davos, Switzerland

Venue: Davos Congress Centre
Promenade 92, 7270 Davos Platz


Video Davos

Welcome to WCF in Istanbul, 3-4 November, 2016

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