Communication on Top

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Programme 2017

13th March 2017

9:30 - 18:00

NB! This is a DRAFT agenda! Final agenda will be available by the beginning of March, 2017.


Venue: Geneva Motor Show

Visit & tour aruound the Geneva Motor Show exposition

Suggested topics for discussion:
Branding: how to develop a global brand
Brands storytelling
Human-centred design


Lunch visit to CERN Headquarters & Enterprise

After-sessions: WCFA association assembly & dinner

14th March 2017

9:00 - 9:30


Venue (to be confirmed): UN Headquarters

Official opening of the WCF week

9:30 - 10:15

Country branding. How to create communication assets of the state/country/nation.
Panel discussion.
Olga Podoinitsyna, Member of the Board, VTB Capital (Russia)

10:15 - 11:00

Communication & Public Diplomacy: two sides of the same coin
Panel Discussion
Moderator: Dr. Jon-Hans Coetzer, Chief Academic Officer at the Glion Institute of Higher Education (Switzerland)


Roman Vassilenko, Deputy Minister of Foreign Affairs Republic of Kazakhstan

The progressive integration of electronic social networks by political leaders and parties to their repertoires requires scholars to revisit the traditional investigations of traditional means of communication. The appropriation by the political sphere of communication, especially digital technologies and the reconfiguration of political behavior and habits to the Internet age have led to new research and renewed questioning, with the idea of identifying the contours of a possible or potential "electronic democracy".

WCF Meeting in Geneva
The World Communication Forum will particularly look into the role of communication and the specific use of electronic social networks like Twitter, Facebook, etc., by international organisations and diplomats, leaders, elected officials, or other similar experts. The overall challenge is to understand what is changing because of the so-called "Web 2.0" apparatus. Is it adopted by  personnel as a plain additional tool among the range of what constitutes the political and development Internet, or are we facing a new transformation of political communication, due to the specifics of these new devices and to their mass appeal, particularly among the younger audience?

11:00 - 11:30

Coffee break

11:30 - 12:15

Global Communication VS Cross-Cultural Communication
Panel discussion.
Moderator: Kara Alaimo, Ph.D., Assistant Professor & Associate Chair - Department of Journalism, Media Studies, and Public Relations, Lawrence Herbert School of Communication, Hofstra University (USA)


Claudine Moore, International Award-Winning PR & Corporate Communications Consultant (USA, UK, the emerging markets)
Louise Nealon, co-founder, Callidus PR (Australia)
Dr. Rebecca Heino, Executive Director & Senior Lecturer: Communication division, School of Professional Studies at Columbia University (USA)
Jennifer Stapper, Chief of the Communications Section at UN Volunteers (Germany)

12:15 - 13:00

Can communication save lives?
Panel discussion.

Fire-side chat: Why should the world care about South Sudan?
Implications for the region. How should we communicate such crises to donors and influencers?

Michael Bociurkiw, Journalist, writer and development professional, former spokesperson for the Organization for Security and Cooperation in Europe (OSCE) and UNICEF, TEDx speaker (Canada)
Dec 2016 marked three years since the start of a deadly civil war in South Sudan - the world's youngest nation. Tens of thousands have died (including at least 2000 children), and millions displaced. As in most conflicts and disasters, children are taking the brunt of the consequences. UNICEF reports 17,000 children have been forcibly recruited as child soldiers: 1,300 in 2016 alone. Incredibly, some get re-recruited, even after being placed into safe havens.
Having worked in emergencies such as Gaza, N. Nigeria and E. Ukraine, Michael describes what's happening in South Sudan as the forgotten children's catastrophe. Sadly, things are projected to get worse before they get better - with some regions nearing the brink of famine.

Fire-side chat: Refugees - How can we communicate/share/influence this?

13:00 - 13:45

Win-Win strategies as Communication’s mission
(Follow-up of the WCF-Kyiv Regional Session in 2016)

13:45 - 14:30

Lunch visit around the UN Headquarters

14:30 - 15:00

Social Media strategies for Global orgs. How to engage the globe?
Panel discussion.


Lina Duque, Social Media Strategist, Advisor, International Speaker and University Lecturer (Canada)

15:00 - 15:30

Trump VS Clinton SM campaigns: insiders' view
Debate and an interactive discussion with the audience.
Moderator & Speaker: Sean Gardner, Co-founder of Huffington Post's "Twitter Powerhouses Series" (USA)


Elianne Ramos, Former Latino Digital Coalitions Desk, Hillary Clinton Campaign Principal and CEO - Speak Hispanic Communications, Founder of Border Kids Relief Project (USA)

15:30 - 16:00

Coffee break

16:00 - 16:30

The Global Leader - a public interview
With Korhan Kurdoglu, Chairman of the Executive Board of ATA Holding (Turkey)
Including a follow-up discussion with the audience.

16:30 - 17:00

What happens in modern Politics & Elections
Communications/Media/Engagement analysis.


Michael Bociurkiw, Journalist, writer and development professional, spokesperson for the OSCE Special Monitoring Mission in Ukraine, TEDx speaker, former spokesperson for UNICEF (Canada)
Nurul Shamsuri, Program Director, Information and Communication Secretariat at Wanita UMNO & Yayasan Juwita, Founder of Project Fearless (Malaysia)

17:00 - 17:45

Wanted: Spokesperson of Humanity
Business game.

17:45 - 18:00

Round-up of the day.

19:30 - 22:30

C4F Awards
Venue: Beau-Rivage
13 quai du Mont-Blanc
1201 Genève – Suisse, 
T : +41 22 716 66 66


Welcome cocktail
Gala dinner and awards ceremony
Winners’ showcases

15th March 2017

9:30 - 10:00


Venue (to be confirmed): UN Headquarters

Sustainable development and strategies in business and society!

Opening of the day.

10:00 - 10:45

Welcome to a better world: more Social, more Connected, more Trustful!
Half-a-day plenary conference.

Opening Keynote:

"This Blue Planet: Preserving & Sustaining a Healthy Earth."
Alexandra Cousteau, a National Geographic Emerging Explorer, filmmaker and globally recognized advocate on water issues, Senior Adviser of Oceana and member of the Advisory Council for the Pacific Institute (USA, Germany)
Q-&-A session moderated by Gabor Hegyi, Founding Managing Director of Capital Communications (Hungary)

10:45 - 11:30

Corporate Social Responsibility (CSR) in today’s open, digital world
Panel Discussion.
Moderator: Irina Bakhtina, VP Global Sustainable Business Communications Capability & Training at Unilever (Russia)

11:30 - 12:00

Coffee break

12:00 - 12:45

Social marketing & social communications: key actors
Panel discussion.

12:45 - 13:30

Showcases - Corporate Social Responsibility (CSR)
Two corporate show-cases.

13:30 - 14:30

Lunch break

14:30 - 15:00

New money and new currency of social evaluation
Panel discussion.
Panel leader: Amos Meiri, Co-Founder & CEO at Colu (Israel)


Gabriel Abed, Co-Founder & CEO, (Barbados Islands)

15:00 - 15:30

Media: who shapes & verifies the global agenda? Fake News, Fake Trust & Fake Influence
Panel discussion.
Moderator: Pranbihanga Borpuzari, Assistant Editor at Economic Times Online (India)
"All I know is what's on the Internet," said Donald Trump, as it became evident that the video he tweeted of a man attempting to rush the stage at one of his rallies and reported to be connected to the terrorist group ISIS, was actually a hoax. What is on the internet today is increasingly false, fabricated and misleading. The recent US elections prove that false news today has reached troubling proportions. China has also called for greater regulations of the Internet because of the influence of fake news in elections. Google and Facebook are looking to weed such sites out and Oxford Dictionaries have driven home the problem by naming it 'Post-truth', the 2016 word-of-the-year. As fake news websites rise and become a major source of influence, traditional media houses are facing a major challenge and existential crisis. Should only technology companies be left to deal with this problem? How should media and the communication community respond to such an unprecedented situation?


Ibrahim Eren, Deputy General Director of TRT-Turkish Radio and Television Corporation (Turkey)

15:30 - 16:00

Coffee break

16:00 - 16:30

Crisis VS Chances
(Follow-up of the WCF-Istanbul regional forum in 2016)

16:30 - 17:00

Real-life storytelling: shared by a leading expert!
Keynote focused on a global expert's personal experience.

17:00 - 18:00

Blind Insight Session

Participation of three representatives of consultancies and three representatives of companies.

19:30 - 21:30

Optional event - *venue will be specified at a later stage.
Women Influence Community (WIC) dinner
Special occasion for all interested in the key ways for women's influence on today's development of humanity.
Yanina Dubeykovskaya, WCFDavos General Director, President of the WCFA in Switzerland

16th March 2017

9:00 - 9:30


Venue (to be confirmed)
Producer of the Day:
Sukruti Narayanan, WCF Organizing Team Member (India)

Registration of attendees.




Special demonstration: morning Tai-Chi practice!
Yanina Dubeykovskaya, WCFDavos General Director, President of the WCFA in Switzerland

9:30 - 9:40

Official opening of the day.

9:40 - 10:00

How to rise startups' survival rate? See the potential where no-one sees it!
Interactive discussion.


Dipti Gore, CEO and Founder, Techstory Media Private Limited, Fireup Inc (India)


10:00 - 10:30

The Evolution of Communication With AI and VR
Keynote by Naomi Assaraf, CMO and co-founder of cloudHQ (USA)

10:30 - 11:00

How to find the best  StartUp strategy for development
Panel discussion.
"Òhe Strategies that Don't Work."
Alex Mann, CEO of the ThinKing (Austria)

11:00 - 11:30

Coffee break & networking

11:30 - 13:00

StartUp Presentations
6 short-listed SU showcases in two C4F award categories: " Talent of the Future", "Idea of the future".

13:00 - 14:00

Lunch break

14:00 - 14:30

Keynote by Scott Fahlman, Research Professor at Carnegie Mellon University, also known as the "Father" of the smiley emoticon (USA)

14:30 - 16:00

Startup Presentations
4 SU presentations + mentors' evaluation as a final discussion.

16:00 - 16:30

Coffee break

16:30 - 17:30

SU, Ideas & Implementation - key communication strategies
Panel discussion with conclusions of the day.

17th March 2017

9:30 - 18:00


Venue: GLION Institute of Higher Education

Topics for the daily discussion:
Global education trends: Ecosystems / Community management / Online education
What is the meaning of ‘quality education’ today?
How to engage the globe?
How to build a strong educational brand?


Training sessions (2 simultaneous slots/venues, 2 sessions held within each slot/venue)

Training sessions with the following tutors:
Master Ceremony/Facilitation
Dr. Jon-Hans Coetzer, Chief Academic Officer at the Glion Institute of Higher Education (Switzerland)

18:00 - 18:15

End of the Forum


Registration terms

* * *

Special terms - BOOK a HOTEL for WCF Geneva Week 2017

* * *

Departure from: Geneve Airport
Arrival at: Geneve

WCF | Istanbul
3-4 Nov, 2016

Crises VS Chances:
Country, Company,
Personal Reputation!

WCF Geneva week 2017

13-17 March
Geneva, Switzerland

Annual WCF Meeting!
Global Touch: a series of events


Video Davos

WCFDavos | Lodz 2016 (overview)

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