Synopsis: On the American and European markets, corporate publications experts state certain growth in the publishing houses businesses – this is where the budgets of major marketing and PR companies flow. Production of content and its delivery in various forms starts being perceived as the most effective tool of communication with customers. Besides, international expansion of transnational corporations (PepsiCo, Nycomed, DB Schenker) leads to appearance of the ‘clones’ of the original publications for the personnel, designated for the countries in which the branches of the companies function. In the context of a financially unstable situation, internal publications allow stabilization of the social tension with a maximum effect, implementing in this sense a wider mission than narrow corporate interests. The boom of the corporate publications, addressed to the personnel, which is noticeable in Russia (and these are commonly supervised by specialists responsible for HR-technologies and internal communications) is caused among other things by a necessity of adopting modern methods of management with a purpose of rising production profitability.
Evgeny Grigoriev is Marketing and Development Director of the MediaLine publishing house, which specializes in corporate press. MediaLine publishes more that 60 issues annually – magazines, newspapers, annual reports, books and albums. Today the publishing house has become a leader in the specialized press in Russia, rendering services of corporate press publishing to more than 40 major Russian and international companies, such as Megafon, Gazprom, EuroChem, Aeroflot, Bayer HC, PepsiCo, Nycomed, 3M, GM and Russia’s governmental structures.
Evgeny has more than 15 years of experience working as a Mass Media Marketing Director. He has cooperated with some of the major Russian (SALON-press, Extra-M, Logos) and international (Bauer) publishing houses, releasing new editorial projects on the market. In 2008 he was awarded with an honorable diploma from the 5th Russian National Forum for corporate press for his “Contribution to the Russian media industry development”; he is also a member of the Experts Board of the Corporate Media Associations.
He holds a Master’s Degree in Nuclear Physics. He is interested in music and philosophy. Married, has three kids.
