Topic: From speech writing to blogging – the entropy of political communications
Synopsis: From speech-rating towards blogging: is this the entropy of political communication?
The development of the modern means of communication and, in particular – the internet, implicates relevant changes in today’s requirements towards political communication. The modern world of information creates the opportunity for an open dialogue, therefore political connections have become much more intensive, transparent and even more inter-related. The style and genre of political communication has also undergone certain changes – it has gradually abandoned the form of monologue, thus taking the features of a well-voiced interaction. PC’s organizational backbone is also experiencing some “tectonic” changes – and communication alters likewise: not only onto the political stage, but between the various political institutions and figures, on the one hand, and the society, on the other. A transition from the “umbrella” into the “network” type of organization has emerged as the latest trend in the functioning mechanism of political institutions and authorities. This new challenge directed towards contemporary politicians has not been thoroughly explored yet. There has just been some great innovative practice (ex.: the last presidential elections in the USA) for effectively implementing the “network” type of opportunity into the arena of nowadays politics. However, it has been regarded as an opportunity for tool-kit expansion rather than a challenge to the very essence of the modern political world structure. Communications require brand-new approaches and changes in the existing habits of all contemporary politicians and their teams. Political communication has transformed its old monologue shape into a dialogue where the interacting participants share equal rights and possibilities for voicing their opinion. We are still in the initial phase of the process where “old-school” speeches are turning into blog-articles. This transition, therefore, requires adequate professional training and new personal qualities from the modern politician.
Alexander Anisimov CEO of Top Communication. Previously he worked with top officials in different government departments and led the GR in major energy and mining companies.
He participated in the creation of various regional development programs. As a Professor he led a course of political communication for university students.
He is a GR-Communications and International Relations specialist.
He graduated from the Pedagogical Institute and the Diplomatic Academy in Moscow and completed a postgraduate qualification course at the Diplomatic Academy in Vienna.
He is a PhD and the author of many articles and books.
