Topic: The modern public communications and the new media
Synopsis: Printed media is disappearing and the modern communication started changing in a speed, which just couple of years ago none could predict. The language has changed, the media has changed, which means that all the channels for successful communications are already quite different than only two years ago. How to reach the customers in a way that they understand our messages? How to prevent someone to destroy our image in a couple of minuets and also how to secure enough reliable team in the company in a way that all understand the new way of communications... Difficult task, but if it was easy, then at every corner we would have Public Relations company, instead of a coffee shop. Details: during Maxim Behar's presentation.
Maxim Behar is one of the most influential people in Bulgaria outside politics. His whole life experience has been connected with communications.
He started his career as a journalist. Later he became one of the founders of the Standart Daily (1992). In 1999, he became the first Bulgarian member of the International Public Relations Association, and since 2005 he has been the only Bulgarian member of the American Public Relations Society. Since 2009, he has been the Chair of the Bulgarian Association of PR Agencies. He was the Chair of the Bulgarian Business Leaders Forum, which is part of the International Forum of the Prince of Wales, for two terms (2001-2007). He is a member of dozens of boards and governing councils. He has served as the Honorary Consul of the Republic of Seychelles in Bulgaria, and in 2005 he became an Honorary Citizen of his native city of Shumen.
Maxim Behar left the journalism field in 1995 remembering Winston Churchill’s words that a person can achieve a lot of things with journalism but should know exactly when to quit. At first, he had no idea he would be working in the PR field but he decided to take advantage of the experience he had gathered, and his of business knowledge.
He set up a private firm with a small office and two employees, which today has become the largest PR company in Bulgaria – M3 Communications Group, Inc. Today the agency services over 60 international and local companies. M3 Communications Group, Inc. is the only Bulgarian company which has reached the final of the international business awards, the Stevie Awards (the “business Oscars”) in 2007, where it won the prestigious World Award for Best PR Agency.
M3 Communications Group, Inc. is a part of Hill & Knowlton Associates Group since 2000.
In addition to being a prominent PR expert, Maxim Behar is a cosmopolitan personality. He has traveled around the world five times at least. He has met with some of the most influential and emblematic personalities of our time. He is enthusiastic about the opportunities that the modern world, the hi-tech, and the new media are creating. Internet is an inseparable part of the world of communications, that is why he spends 18 hours a day online. His greatest passions are technological innovations, which help him keep abreast of the dynamic time in business and communications.
