Stephen Davies
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Topic: The Corporate Blogging and External Online Communications Synopsis: Is corporate blogging a dying fad? Just a few years ago corporate blogging was once proclaimed by some as the “press release killer.” Some of the more extreme blogging enthusiasts actually predicted that the medium would spell the end of the entire PR industry. Fast forward to present day of course and neither of these predictions are true. However, since the advent of new social media channels, namely Twitter and Facebook, corporate blogging has taken a step back from the limelight as the most discussed and debated online communication channel. This talk aims to address the current state of corporate blogging and how it is being utilised (or not as the case may be) by organisations around the globe. It will look at case studies and best practices and will conclude with an answer to the question: Is corporate blogging a dying fad? Stephen Davies is an online communications consultant based out of the UK. He has worked on a number of online PR and social media campaigns for national and multinational companies and currently consults with a broad scope of clients ranging from a B2B FTSE 100 to a number of well-known consumer brands. Stephen currently acts as a consultant with Action Global Communications, the only global PR network to focus specifically in the emerging markets and has worked on a number of initiatives in eastern Europe, Russia and the UAE. His professional blog – www.stedavies.com - has been recognised by industry professionals around the world and was named ‘Europe’s number one PR blog’ according to the rankings given by US publication, Adage. In 2009 he was added to the PR Week Power Book – which claims to include the top 1% most “powerful and inspirational” UK PR people. Previously he worked for the world’s largest independent PR firm, Edelman, in London and European online distribution company, RealWire. |
