Synopsis: Can e-participation, e-activism and e-engagement change social and political behaviors? Is social media mining the power and information structure in our societies? Rodrigo Moita de Deus will address the 31 da Armada case study and the potential of consumer generated media in setting media and political agendas. 31 da Armada is, probably, the most popular Portuguese blog. Three years ago they started making journalistic multimedia coverage’s of the most important political events (congresses, elections…). They do those special covers substituting typical political and journalist language for irony and humor. Even, or specially, approaching major issues.
Rodrigo Moita de Deus presently is the senior Associate of NextPower a consumer generated media consultant company. Rodrigo works with important corporations, political parties and institutions developing online based marketing strategies. He tries to apply the political participation and engagement formulas to online and social media projects. The use of neurosciences teachings’ to communication strategies is another of Rodrigo´s areas of interest. He actively research’s the impact of brain processes (memory language and emotions) in consumer and political decisions - Rodrigo formerly worked in the Champalimaud Foundation the biggest Portuguese biomedical Research private organization. He studied Marketing Management and started his professional career in Publicis Portugal. He is one of the founders of 31 da Armada. Rodrigo has 3 children.
