Topic: Indicators and dashboards: An approach to measurement at Dassault Aviation
Synopsis: In the current economic turmoil, efficient and useful communication measurement becomes increasingly necessary, not only for sound assessment and reporting but also for daily management. A suitable blend of information technology and measurement tools can provide the right answer to these needs. A step by step approach helps to overcome technical and human obstacles in this process. There is no ready-to-use method, rather a tailor-made set of instruments.
Top-level outline:
The economic environment and the crisis
The need for more efficient measurement
The dashboard concept: for whom and what for?
A parallel with the “glass cockpit”
Strict requirements for the indicators selection
The indicators toolbox
Examples of media indicators
Towards a virtual communication plateau
The first lessons learned
Yves Robins is Senior Vice-President, External Relations and Corporate Communication at Dassault Aviation in France, Europe's leading designer of business jets and combat aircraft. His responsibilities include all aspects of the company's and its subsidiaries' communication worldwide. Before that, he held the position of Vice-President International Relations for Dassault (from 1999 to 2006). An international civil servant from 1988 to 1999, Yves Robins was Director of Information at the Western European Union (WEU) Assembly, and a member of the Board of Directors of the Euro-Atlantic Foundation. He also worked as journalist: he was Chief Editor of "Aerospace International" and of "Defense Magazine". For the German press group Mönch, he was Head of their NATO-office in Brussels (from 1975 to 1977) and, later of their Paris office (from 1977 to 1981). A Belgian citizen, he holds a degree in Law and in Journalism from the University of Brussels and has studied Anglo-Irish literature and poetry at Trinity College (Dublin).
