Topic: PR's Coming Golden Age: Seize the Opportunity or Perish
Synopsis: The social media age means there will no longer be any place for mediocre PR people to hide: missteps will be uncovered more quickly and punished more severely. But for good PR people--those who understand that PR is all about building, nurturing and leveraging relationships--the social media age will create unprecedented opportunities and a more central role in corporate policy and decision-making.
Paul Holmes is one of the most renowned PR specialists in the world, often described as the most influential figure in the public relations industry globally. Holmes is an editor and publisher with more than two decades of experience writing about and evaluating the public relations business and consulting with both public relations firms and their clients. In 2000, he founded The Holmes Report, a publication dedicated to providing insight, knowledge and recognition to public relations professionals. The Holmes Report organizes the world's largest and most sought after public relations awards competition, the SABRE Awards, which recognizes Superior Achievement in Branding and Reputation in North America, EMEA and the Asia-Pacific region.
